Creating a Differential Competitive Advantage -Jagdish Sheth
About this course
This is a master class in gaining a competitive marketing advantage. Professor Jagdish Sheth, 2020 Padma Bhushan Award winner for Literature and Education, guides you through proven strategies and practical steps for implementing technology, segmentation, differentiation, and positioning into your marketing plan. Professor Sheth shares wisdom and insight from decades of experience, years of research, and recommendations from multiple senior industry leaders to help grow your brand and set your business apart from the competition.
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What you'll learn
- Develop strategies for creating and maintaining competitive advantage in marketing
- Apply segmentation and targeting techniques to identify profitable market opportunities
- Design differentiation strategies that distinguish your brand from competitors
- Implement positioning frameworks to establish your brand in the market
- Integrate technology into marketing strategies for competitive advantage
Course objectives
- Master the core concepts of competitive marketing strategy
- Learn to apply proven frameworks for market segmentation and differentiation
- Understand how to position products and services effectively against competitors
- Gain practical implementation skills for building sustainable competitive advantage
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