Crafting Personalized Content with Gen AI: Create a Campaign
About this course
This Guided Project, Crafting Personalized Content: Create a campaign, is for marketers looking to get into AI. In this project-based course, you will learn how to use prompt engineering to synthesis data, create chain prompt to create specific content for your purposes, and how to apply the content you've created with AI in a marketing campaign. To achieve this, we will work through customer survey results, synthesising the data given, and creating a customer persona and marketing email and social post. This project is a unique experience to dive into a use case you will be encountering in the near future, and developing the skills to expertly weild AI for marketing purposes. In order to be successful in this project, you will need to have an understanding of marketing emails, Google Suite, and access to Chat GPT.
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What you'll learn
- use prompt engineering to synthesize data
- create customer personas
- develop targeted marketing emails
- design social media posts using AI
Course objectives
- understand the integration of AI in marketing
- apply prompt engineering in real marketing scenarios
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