Craft Omnichannel Strategy

About this course

Craft Omnichannel Strategy is an intermediate-level course designed for marketers, strategists, and business leaders aiming to build seamless, data-driven customer experiences that directly impact the bottom line. In today's fragmented marketplace, simply being on multiple channels isn't enough. This course provides a comprehensive framework for moving beyond siloed tactics to create a truly unified omnichannel strategy. Grounded in foundational marketing and finance principles, this course is for those who are ready to elevate their strategic planning skills. You will learn to draft a full-funnel, 12-month strategy by meticulously aligning audience segments with go-to-market tactics and clear revenue targets. Through hands-on exercises, you will master the art of calculating channel-specific ROI, enabling you to evaluate performance against your plan accurately. Drawing inspiration from the successes of innovators like Sephora and Starbucks, and the strategic learnings from Nike’s brand evolution, you will develop the critical ability to analyze performance data and recommend effective pivots to keep your strategy on track. By the end of this course, you will not only understand the theory but will have proven your ability to apply it by creating a director-level, 15-slide strategy deck for a $2 million budget, demonstrating your readiness to lead and execute a high-impact omnichannel plan in the real world.

Course objectives

• build seamless customer experiences across multiple channels
• move beyond siloed marketing tactics
• analyze performance data for informed decision-making