借助数字媒体实现卫生成果
About this course
借助数字媒体实现卫生成果 (DMHO) 课程将培训公共卫生传播专业人员利用社会和行为洞察力来设计、实施和评估在线公共卫生传播。该课程旨在作为一个全面的、基于证据的教程，介绍在社交媒体上制定和实施成功的公共卫生传播活动的关键战术步骤，并评估其效果和对公共卫生行为的影响。在整个课程中，学生将探索设计相关传播资料和传播活动创意的最佳做法。到课程结束时，学生将能够实施设有切实可行的传播活动目标的数字传播策略，并通过广告指标、调查数据、成本和覆盖率指标评估其影响。 耶鲁大学很高兴地为大家提供以下语言的课程完整译本： 阿拉伯语 - https://www.coursera.org/learn/digital-media-health-outcomes-ar 法语 - https://www.coursera.org/learn/digital-media-health-outcomes-fr 西班牙语 - https://www.coursera.org/learn/digital-media-health-outcomes-es
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What you'll learn
- design effective public health communication materials
- implement digital communication strategies
- assess the impact of health campaigns using metrics
Course objectives
- train participants to utilize social insights for health communication
- provide best practices for online public health campaigns
- evaluate the effectiveness of digital campaigns
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