Content Marketing That Converts
About this course
This Specialization is intended for marketers, business owners, and aspiring content professionals seeking to develop the skills to plan, create, and distribute content that drives real business results. Through three courses, you'll cover content strategy fundamentals, social media marketing, storytelling, thought leadership, SEO, and content operations. By the end, you'll be equipped to build and scale a content marketing program, measure its impact, and continuously optimize your efforts for maximum reach and engagement.
67/100
CourseAsk score
- What the provider tells you
- 31/45
- Who stands behind it
- 20/35
- How complete the listing is
- 16/20
Scores how much the provider publishes and who stands behind it — not how well it is taught.
What you'll learn
- understand content strategy fundamentals
- develop skills in social media marketing
- craft compelling stories for brand engagement
- build thought leadership in your industry
- implement effective SEO practices
- manage content operations
Course objectives
- equip participants to create and scale a content marketing program
- teach methods to measure content impact
- promote ongoing optimization for better reach and engagement
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