Coursera
Certificate
0
Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising
About this course
This four-course specialization develops practical skills for planning, evaluating, and improving digital advertising across search, display, video, social, native, and programmatic channels. Learners connect business objectives to audience and placement decisions, analyze campaign data, and build evidence-based recommendations for budgets, creative, brand safety, measurement, and optimization.
A
82/100
CourseAsk score
- What the provider tells you
- 31/45
- Who stands behind it
- 35/35
- How complete the listing is
- 16/20
Scores how much the provider publishes and who stands behind it — not how well it is taught.
What you'll learn
- planning digital advertising strategies
- evaluating campaign performance
- analyzing data for actionable insights
Course objectives
- improve skills in digital advertising
- link business objectives to marketing strategies
- understand audience and placement decisions
Digital Marketing
#audience targeting
#digital advertising
#social media marketing
#campaign analysis
#display advertising
#marketing strategies
#search advertising
#budget optimization
#creative development
#brand safety
#programmatic advertising
$49.00
Price shown by Coursera — confirm on their site.
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