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ChatGPT for Business & Marketing Content
Coursera MOOC / Non-credit 0

ChatGPT for Business & Marketing Content

About this course

Learn to produce clear, on-brand marketing at scale as a core professional capability with this ChatGPT for Business & Marketing Content course. This course transforms ChatGPT from a novelty into a strategic asset for business writing, social media marketing, and automation. Designed for budding and professional marketers, entrepreneurs, freelancers, and content creators, this beginner-friendly program requires no prior AI experience. Spread across 3 focused modules and 12 practical assignments, the course helps you build repeatable workflows to create content that drives commercial outcomes, including executive-ready emails, articles, headlines, video scripts, promotional campaigns, platform-optimized posts and captions, blogs, ad copy, and sales copy. You’ll explore advanced prompt engineering and tone coaching to keep AI output aligned with your brand voice, while understanding responsible AI use. You’ll also explore tools like Gemini and Claude, as you learn customer review analysis and software for automating social media marketing. On course completion, you’ll be ready to craft sharper messages, plan stronger social calendars, and deliver business-ready content faster.

B

75/100

CourseAsk score

What the provider tells you
39/45
Who stands behind it
20/35
How complete the listing is
16/20

Scores how much the provider publishes and who stands behind it — not how well it is taught.

What you'll learn

  • produce executive-ready emails and articles
  • create social media marketing content that fits platform guidelines
  • write promotional campaigns and video scripts
  • utilize advanced prompt engineering for tailored AI output
  • analyze customer reviews with AI tools
  • automate social media marketing using appropriate software

Course objectives

  • transform ChatGPT into a strategic writing tool for marketers
  • build repeatable workflows for content creation
  • understand responsible use of AI in business contexts
Digital Marketing #prompt engineering #ai writing #content creation #marketing automation #social media marketing #brand voice #promotional campaigns #copywriting #customer review analysis #video script writing
$49.00

Price shown by Coursera — confirm on their site.

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