Business Development Basics ما هي أساسيات تطوير الاعمال

About this course

This course aims to equip students and early-career professionals with the essential knowledge needed to start a career in business development. It explores the what, how, and why of the business development role in today's organizations. The course begins by addressing the fundamental question of why businesses need to grow, examining the reasons behind the growth of both startups and large corporations.The second section focuses on the "what" aspect of the role, detailing what business developers do within their organizations and defining their areas of responsibility. The third part discusses "how" business developers contribute to business growth, whether through organic or inorganic means.The course emphasizes the distinct roles of marketing, sales, and business development, providing a clear explanation of how these functions differ and how they work together to deliver greater value to business customers.Key growth strategies are articulated, including organic growth methods such as market penetration, market development, product development, and diversification strategies. Additionally, inorganic tools and techniques are discussed, including mergers and acquisitions, joint ventures, and partnerships.Finally, the course outlines the five main revenue models used in businesses and concludes with an introduction to business models and case studies that will be explored in the subsequent course.

Course objectives

• equip students with knowledge for a business development career
• explain the significance of business growth
• highlight key growth strategies and revenue models