Business Analytics
About this course
This Specialization provides an introduction to big data analytics for all business professionals, including those with no prior analytics experience. You’ll learn how data analysts describe, predict, and inform business decisions in the specific areas of marketing, human resources, finance, and operations, and you’ll develop basic data literacy and an analytic mindset that will help you make strategic decisions based on data. In the final Capstone Project, you’ll apply your skills to interpret a real-world data set and make appropriate business strategy recommendations.
82/100
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- What the provider tells you
- 31/45
- Who stands behind it
- 35/35
- How complete the listing is
- 16/20
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What you'll learn
- understand big data analytics concepts
- analyze data to inform business decisions
- apply data analytics in marketing, HR, finance, and operations
- develop an analytical mindset for strategic decision-making
- complete a Capstone Project using real-world data
Course objectives
- introduce big data analytics to business professionals
- build foundational data literacy
- prepare students to make data-driven business recommendations
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