edX
MOOC / Non-credit
0
Building Brand Perception in Financial Services
About this course
Brand perception refers to what buyers believe a product or service symbolizes, rather than what the company that owns the brand claims. Customer use, experience, functionality, reputation, and word-of-mouth recommendation all contribute to brand perception. Brand perception creates and builds customer trust.
C
59/100
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- Who stands behind it
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What you'll learn
- Identify the key factors that shape brand perception in financial services
- Analyze how customer experience and reputation affect brand trust
- Develop strategies to improve brand perception and strengthen customer relationships
Course objectives
- Examine the components that contribute to brand perception
- Assess current brand perception using qualitative and quantitative tools
- Create actionable plans to enhance brand image in the financial sector
Digital Marketing
#customer experience
#marketing insights
#consumer behavior
#reputation management
#financial services
#customer trust
#word of mouth
#branding strategy
#brand perception
#financial services branding
#trust-building
#brand equity
#market positioning
#brand strategy
#customer loyalty
$149.00
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