Branding: The Creative Journey
About this course
This Specialization aims to make branding concepts accessible to every learner and to teach them to analyze and apply all the relevant concepts, using the broad and diverse toolkit of branding. It provides you with the necessary tools so that you are able to understand the brand behavior, understand the language of a brand and learn about the rational and emotional elements behind brands. It also attempts to make you understand the language of images. The amount of audiovisual content we receive today makes it hard for brands to break through that noise. It ends up teaching how to understand branding efforts in the context of customer experience. We must think in a strategic manner when creating brands. Branding is about co-creation and conversation between the audiences, customers and users. What is relevant is how people out there perceive and live the brand. Brands are the story, the personality and the culture of an organization; the intangible elements that form it.
75/100
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Scores how much the provider publishes and who stands behind it — not how well it is taught.
What you'll learn
- analyze brand behavior
- understand the language of brands
- explore emotional and rational elements of branding
- develop skills in creating brand narratives
- assess branding efforts within customer experience contexts
Course objectives
- make branding concepts accessible to all learners
- equip learners with a diverse toolkit for branding
- encourage strategic thinking about branding
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