Brand Equity, Analytics & Marketing Intelligence
About this course
Brand Equity, Analytics & Marketing Intelligence is a hands-on program for marketers and analysts who want to connect measurement to real business decisions. You’ll learn to read and interpret GA4 traffic, configure custom events with Google Tag Manager, and translate event data into campaign ROI and cost-per-event insights. You’ll also build practical BI reporting skills in Looker Studio and Tableau, strengthen spreadsheet analysis with pivot tables, and create forecasting and scenario models in Power BI—without needing to write complex code. Beyond performance data, you’ll develop market research capability by designing surveys, synthesizing findings with secondary research, and turning results into clear recommendations. You’ll practice brand stewardship by updating a visual identity kit and measuring brand health with survey-based metrics like NPS. Throughout the program, you’ll focus on communicating clearly: writing insights memos, producing concise reports, and leading KPI reviews that drive action.
63/100
CourseAsk score
- What the provider tells you
- 39/45
- Who stands behind it
- 8/35
- How complete the listing is
- 16/20
Scores how much the provider publishes and who stands behind it — not how well it is taught.
What you'll learn
- interpret GA4 traffic
- configure Google Tag Manager
- translate event data into campaign ROI
- build BI reporting skills in Looker Studio
- create visual reports in Tableau
- enhance spreadsheet analysis with pivot tables
- build forecasting models in Power BI
- design surveys and synthesize findings
- measure brand health with survey metrics like NPS
Course objectives
- connect measurement to business decisions
- strengthen analytical communication skills
- practice brand stewardship
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