Annual Campaigns: Building a Case for Support
About this course
In this comprehensive overview of annual giving programs, you’ll gain an introduction to the basic terminology and concepts of annual giving as well as the various solicitation channels and donor types. Learn how to write a direct mail appeal, craft an impactful email appeal, and develop a script for phone solicitation. You’ll learn how to build a leadership annual giving portfolio and maximize the impact of memberships and events in annual campaigns. You’ll complete the course with the knowledge and skills to build and implement a multi-channel solicitation strategy that achieves the goals of an annual campaign.
82/100
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- What the provider tells you
- 31/45
- Who stands behind it
- 35/35
- How complete the listing is
- 16/20
Scores how much the provider publishes and who stands behind it — not how well it is taught.
What you'll learn
- Understand the basic terminology and concepts of annual giving
- Write effective direct mail and email appeals
- Develop a phone solicitation script
- Create a leadership annual giving portfolio
- Maximize the impact of memberships and events
Course objectives
- Build and implement a multi-channel solicitation strategy
- Achieve the goals of an annual campaign
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