Analyze Competitors: Product Gaps and Strategic Risks
About this course
In today's competitive landscape, understanding your product's position and anticipating competitor moves is critical. This course, Analyze Competitors: Product Gaps and Strategic Risks, provides a practical, hands-on introduction to the core techniques that every product manager and strategist needs. You will learn to move from gut feelings to data-driven decisions by mastering a structured approach to analyzing product offerings and evaluating strategic threats. Through real-world case studies like the "Streaming Wars" and Blockbuster's historic failure, you will learn to visually map competitive advantages using gap analysis and systematically prepare for future challenges with risk assessment frameworks. This course is for anyone who needs to make compelling, evidence-based recommendations about where to invest, how to differentiate, and how to defend their market position. You will build a Product & Risk Analysis Report, proving you can provide the actionable intelligence that product and strategy teams depend on to win.
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What you'll learn
- master data-driven decision-making techniques
- utilize gap analysis to identify competitive advantages
- develop risk assessment frameworks
- create a comprehensive Product & Risk Analysis Report
Course objectives
- enhance your ability to analyze product offerings
- prepare for future strategic challenges
- build actionable intelligence for product and strategy teams
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