AI Strategy for Business: Identify and Evaluate Use Cases

About this course

This course gives business professionals, managers, and consultants a practical framework to identify, evaluate, and land real AI use cases in their organizations. No technical background required.Most AI initiatives fail not because of bad technology, but because of poor strategic alignment. You will learn to spot genuine AI opportunities by analyzing pain points across marketing, sales, operations, and customer support, and to separate hype from real business value before investing resources.The course covers AI fundamentals in a business context: prediction, classification, recommendation, and Generative AI. You will learn to balance the four key elements of any successful AI project: data, model, product, and business value, and to categorize solutions based on your organization's specific needs.You will also assess technical feasibility, estimate financial impact, and perform risk analysis covering bias, privacy, and compliance concerns. And you will learn to communicate requirements clearly to AI teams by defining inputs, outputs, and decisions without writing a single line of code.The course closes with a strategic roadmap from pilot to deployment, including business KPIs, evaluation frameworks, and professional templates to present and defend your AI use case internally. Through practical workshops covering real industry scenarios in finance, marketing, and operations, you will gain the confidence to lead AI initiatives that deliver measurable results.

Course objectives

• equip attendees with a framework for AI strategy
• balance the key elements of AI projects
• classify AI solutions based on organizational needs
• provide templates for presenting AI use cases