AI-Powered Modern Marketing
About this course
Transform your marketing expertise with cutting-edge AI tools and data-driven strategies in this comprehensive 17-course specialization. You'll learn to leverage generative AI for content creation, SEO optimization, and personalized customer engagement while building advanced analytics capabilities to measure and optimize campaign performance. Starting with foundational AI applications in social media and content marketing, you'll progress through sophisticated techniques for competitor analysis, A/B testing, lead nurturing, and customer lifetime value optimization. Through hands-on projects, you'll create AI-powered marketing plans, build interactive dashboards, automate email campaigns, and develop data-driven strategies that maximize ROI. By completion, you'll be equipped to implement end-to-end AI marketing workflows, from initial content generation to advanced performance analytics, positioning you at the forefront of modern marketing innovation.
63/100
CourseAsk score
- What the provider tells you
- 39/45
- Who stands behind it
- 8/35
- How complete the listing is
- 16/20
Scores how much the provider publishes and who stands behind it — not how well it is taught.
What you'll learn
- leverage generative AI for content creation
- optimize SEO strategies
- enhance personalized customer engagement
- build advanced analytics capabilities for campaign performance
- create AI-powered marketing plans
- automate email campaigns
- develop data-driven marketing strategies
Course objectives
- implement end-to-end AI marketing workflows
- measure and optimize campaign performance
- conduct competitor analysis and A/B testing
- maximize customer lifetime value
Price shown by Coursera — confirm on their site.
Enroll on CourseraYou'll be redirected to Coursera to complete enrollment.
- Listed & compared by CourseAsk
- English · 0
Coursera
Udemy
Compared on these lists
Where this course ranks against the alternatives.