AI in Sports: The Approach of a Club

About this course

The specialization examines how AI is reshaping the sports industry, with Real Madrid C.F. experts sharing their direct application of technology in areas like athlete performance, injury prevention, and fan engagement. Participants will develop hands-on expertise in AI tools employed by top sports organizations to improve decision-making, create personalized training plans, optimize game strategies, and design immersive fan experiences. Over the course of four modules, the program covers technologies such as wearable devices, data analytics, IoT, and automation. It also addresses the ethical, legal, and governance challenges involved in using AI in sports, offering a forward-looking perspective that includes robotics, cognitive tools, and innovation hubs. This training is aimed at professionals in sports, marketing, and technology who want to bring AI and the latest innovations into their strategic planning. Through exclusive content from the Real Madrid Next ecosystem, participants will gain privileged insight into how to lead the technological transformation of the sports industry from within.

Course objectives

• Develop expertise in AI applications for sports management
• Explore technological innovations in sports
• Enhance decision-making processes with AI integration