AI-Enhanced Email Marketer with MailChimp, Gmail and Outlook
About this course
Email marketing is one of the most in-demand and high-ROI skills in digital marketing today. Businesses of all sizes rely on skilled email marketers to drive engagement, nurture leads, and convert subscribers into customers — making this an exciting and stable career path for those entering the marketing field. This professional certificate prepares you for entry-level roles such as Email Marketing Specialist, Digital Marketing Coordinator, and Marketing Assistant. You will build hands-on, job-ready skills using industry-leading tools including MailChimp, Gmail, and Microsoft Outlook — the same platforms used by marketing professionals worldwide. Across the courses and a comprehensive capstone project, you will learn to: Plan, write, and launch effective email campaigns Segment audiences and manage subscriber lists Set up automated workflows and email series Track performance using Google Analytics 4, UTM codes, and KPI dashboards Run A/B tests to optimize campaign results Ensure GDPR and email compliance Apply generative AI tools to accelerate content creation This program is designed for beginners and career changers. To be successful, you should have basic computer literacy, foundational writing skills, and introductory familiarity with email platforms such as Gmail or Outlook. By completing this certificate, you will have a portfolio-ready capstone project and career development training to help you stand out in today's competitive job market.
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What you'll learn
- Plan and write effective email campaigns
- Segment audiences and manage subscriber lists
- Set up automated workflows and email series
- Track performance using Google Analytics 4 and KPI dashboards
- Run A/B tests to optimize campaign results
- Ensure compliance with GDPR and email best practices
- Apply generative AI tools for content creation
Course objectives
- Prepare for entry-level roles in email marketing
- Develop hands-on skills using industry-leading tools
- Gain experience through a comprehensive capstone project
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