AI E-commerce: Win with Google's Universal Commerce Protocol

About this course

Stop trying to win a game that’s already over. The era of just “ranking on Google” is ending.I’m Holly, and I’ve spent my career focused on the future of content. In this course, I’m revealing the content strategy for the new age of AI-driven commerce: Universal Commerce Protocol (UCP). This isn’t theory; this is the playbook for the next five years.This process is how you get your products recommended by AI agents like Google Gemini and ChatGPT. It’s how you become visible when your customer isn’t searching, but delegating to AI agents (hint: they're already doing this and 99% of your competition is not].Maybe you’re an experienced e-commerce manager, or maybe you’re an SEO expert who sees the writing on the wall. Whichever it is, I’ve got you covered.I don’t just talk the talk. At the end of this course, I’ll show you how to run a “Blind Test” on your own products to see just how visible (or invisible) you are in the Universal Commerce Protocol (UCP) right now. The results will shock you.Instead of just giving you high-level UCP concepts, you can watch over my shoulder as I break down the five layers of content that AI agents read. From data completeness to the new “conversational attributes,” I’ll show you exactly how to structure your product information to win with Google's Universal Commerce Protocol (UCP).I’ll also give you access to the exact 30-day sprint plan we use to make products “agent-ready,” so you have everything you need at your disposal.What you’ll learn by taking this course:Master the Agentic Commerce Shift: Stop thinking about keywords and start thinking about data. Understand how AI is fundamentally changing product discovery.Structure Content for Machines: Learn to deconstruct your product pages into the 5 layers of structured data that AI agents read and trust.Rewrite for Recommendations: Transform your persuasive marketin

Course objectives

• shift focus from traditional SEO to data-driven strategies
• implement a 30-day plan to optimize product visibility for AI agents