Ad Design : Ultimate Guide to Influence Consumer Behaviour

About this course

Join 11,000+ students in the most comprehensive Digital Marketing Courses provided by IIDE on Udemy.The brain makes decisions before you even know it!Every human being's subconscious mind is responsible for making decisions much before the conscious one interferes. As digital media marketers, it is very important for you to understand that there are ways to communicate directly to each and every human being's subconscious. The subconscious or the unconscious mind is constantly being influenced by one's surroundings and through associations of ideas, experiences, thoughts and beliefs; one might have experienced over the years.This course on Ad Designing & Brand Communication will help you to understand how the brain processes information and how you can use it to create more favourable/memorable ads/content that increase your marketing return on ad/content investment.As human beings we are exposed to 362 ads in a day, out of which we are only aware of 86, out of those only 12 are remembered. Do you want to make high performing ads that are remembered by people? If yes, this course is all you need to master the art of ad creation and ad designing.At the end of the course, you will be able to:Fully understand digital communication fundamentalsIncrease conversions and sales with high performing contentMaximise the customers attention towards your communicationCreate content that attracts more salesUnderstand advertising strategies and techniques about where and how to place adsUnderstand how consumer's perceive or can be influenced by adsUnderstand difference between a good ad and a bad one at psychological levelUnderstand how use of fonts, colours or visuals that can impact performance of

Course objectives

• master the art of ad creation
• distinguish between effective and ineffective ads at a psychological level
• apply knowledge of visual design elements