Achieving Excellence in Fundraising

About this course

This specialization delves into the essential skills and strategies of fundraising across various sectors. In the first course, learners will explore the ethical foundations of fundraising, covering legal aspects, crisis management, and global philanthropy. Through this, learners will understand the moral underpinnings of successful fundraising campaigns and their role in social change. The second course focuses on organizational strategies, equipping learners with the tools to prepare, structure, and lead comprehensive fundraising programs. Key topics include donor relations, campaign planning, and marketing for strategic fundraising. The final course dives into strategic fundraising, addressing the role of different donor demographics, major gifts, and grantmaking. By the end of the specialization, learners will be equipped with the full spectrum of fundraising skills—from foundational principles to advanced strategic management. From Achieving Excellence in Fundraising Copyright © 2022 by John Wiley & Sons, Inc. All rights reserved. Used by arrangement with John Wiley & Sons, Inc. This Specialization is based on the book, Achieving Excellence in Fundraising, by Genevieve G. Shaker, Eugene R. Tempel, Sarah K. Nathan and Bill Stanczykiewicz.

Course objectives

• to provide learners with a comprehensive understanding of effective fundraising practices
• to equip learners with practical skills for developing successful fundraising programs
• to enhance learners' knowledge of donor engagement and campaign planning