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7 things to know before starting a business with the Italians
About this course
For the rest of the world Italy is a real enigma - said Philip Kotler, the renowned marketing expert - because it is the only country system in which it is possible to generate value despite a situation of complete chaos». In other words, for foreigners we are a little like those insects which apparently seem completely unfit for flight but in reality have no problems hovering, and only entomologists can explain why...
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Entrepreneurship
#entrepreneurship
#business strategies
#value generation
#cultural insights
#italian business
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