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15 Best Product Strategy Courses on Coursera

We compared 15 Product Strategy courses currently listed on Coursera, priced from $49.00 to $99.00. 5 come from a named university or institution, including Scrum Alliance, University of Colorado Boulder and University of Maryland, College Park. They are ordered by our CourseAsk score, which is built from how thoroughly each course describes what it teaches, whether it comes from a named institution, and how it compares on price — not from star ratings, which our course data does not include.

Courses compared
15
Price range
$49.00 – $99.00
Providers
Coursera
Last updated
18 Sep 2026
How these 15 courses were chosen

Every course below is a real, currently listed course from Coursera, matched to "product strategy" by our catalog and ordered by our CourseAsk score. Courses whose own title names the topic rank above those only tagged with it.

The grade on each entry scores how much the provider publishes about the course before you pay — the length and detail of the description, whether it lists learning outcomes and objectives — and whether a named university or institution stands behind it. A is fully documented and institution-backed; E is little more than a title and a price. Courses with almost nothing published are left ungraded rather than marked down, because an unknown course and a poor one are not the same thing.

There are no star ratings on this page — the course feeds we license do not include them, and we would rather leave a column out than fill it with a number we cannot stand behind. What we do have is price: these range from $49.00 to $99.00, as listed by the provider when we last updated the page.

  1. 1
    Coursera MOOC / Non-credit Grade B Lowest price here

    Product Strategy and Roadmapping

    Offered by Microsoft

    Build your experience in the art of developing comprehensive product strategies aligned with business goals and customer needs. This course guides you through generating new product ideas, creating detailed roadmaps, and...

    $49.00
    listed price
  2. 2
    Coursera MOOC / Non-credit Grade B

    Fundamentals of Product Strategy

    Offered by Coursera

    In today’s competitive business landscape, the success or failure of a product often hinges on a well-crafted product strategy. Despite its acknowledged importance, many product leaders struggle with creating, refining,...

    $49.00
    listed price
  3. 3
    Coursera MOOC / Non-credit Grade C

    Product Strategy in the age of GenAI

    Offered by Coursera

    Enter the dynamic world of product strategy with the "GenAI Product Strategy" Specialization. Designed for aspiring and current product managers, this program enhances your skills in using Generative AI to drive product...

    $49.00
    listed price
  4. 4
    Coursera MOOC / Non-credit Grade A University-backed

    AI for Product Discovery & Strategy

    Offered by Scrum Alliance

    In this course, learners will develop the ability to use AI as a strategic partner in product discovery and planning. They will learn how to apply AI to understand customers, analyze markets, and inform product strategy,...

    $49.00
    listed price
  5. 5
    Coursera Master's Degree Grade A University-backed

    Product Development for Technical Managers

    Offered by University of Colorado Boulder

    In this specialization, learners explore the processes used by successful companies to develop products customers want to buy. They begin by examining product strategy and how companies decide which types of products bus...

    $49.00
    listed price
  6. 6
    Coursera Certificate Grade A University-backed

    Lean Product Portfolio Management

    Offered by University of Maryland, College Park

    Organizations need a systematic approach to define their purpose and focus at all levels, maximizing value creation and delivery. Product management practices offer this discipline, ensuring teams constantly evaluate who...

    $49.00
    listed price
  7. 7
    Coursera MOOC / Non-credit Grade A University-backed

    Marketing Strategy: Consumer Insight to Positioning

    Offered by University of Illinois Urbana-Champaign

    In this Specialization, you’ll learn how to turn consumer insight into a clear marketing strategy and competitive positioning. You’ll start by learning how marketing creates value and how buyer behavior informs decisions...

    $49.00
    listed price
  8. 8
    Coursera MOOC / Non-credit Grade A University-backed

    New Product Development - develop your own new product

    Offered by Technion - Israel Institute of Technology

    New product development is essential for the survival of many companies in the Hi-Tec sector, as well as other sectors. The percentage of sales of successful business organizations tied to the successful Introduction of...

    $49.00
    listed price
  9. 9
    Coursera MOOC / Non-credit Grade B

    Competitive Advantage and Market Positioning Strategies

    Offered by Sage Publications

    Develop the strategic marketing skills needed to create competitive advantage and position products effectively in dynamic markets. This course explores how organizations identify target audiences, strengthen market posi...

    $49.00
    listed price
  10. 10
    Coursera Certificate Grade B

    AI Product Manager Skills for Agile - AI Product Management

    Offered by Packt

    This course features Coursera Coach! A smarter way to learn with interactive, real-time conversations that help you test your knowledge, challenge assumptions, and deepen your understanding as you progress through the co...

    $49.00
    listed price
  11. 11
    Coursera MOOC / Non-credit Grade B

    Marketing Strategy & Management

    Offered by Sage Publications

    This Specialization builds a structured pathway through marketing strategy and management, beginning with the purpose of marketing and the role it plays in business direction. The first course introduces marketing planni...

    $49.00
    listed price
  12. 12
    Coursera Certificate Grade B

    Product Management Certification

    Offered by SkillUp

    The demand for Product Managers is at an all-time high.Designed for rapid career launch, this 4-course program requires no prior experience, and with a few hours each week, you can be job-ready for a fulfilling Product M...

    $49.00
    listed price
  13. 13
    Coursera MOOC / Non-credit Grade B

    The Business of Product Management I

    Offered by Advancing Women in Tech

    Learn to excel in product management roles while learning directly from industry-leading product managers and real-world case studies from Amazon, Intuit, Procter and Gamble, Barnes and Noble, Whole Foods, Google, Twitte...

    $99.00
    listed price
  14. 14
    Coursera MOOC / Non-credit Grade B

    Agile for the Modern Product Manager

    Offered by Scrum Alliance

    This Specialization equips modern product managers with the broad, adaptable skill set organizations need today, combining agility, AI, and data-driven decision making into a practical product leadership toolkit. You’ll...

    $49.00
    listed price
  15. 15
    Coursera MOOC / Non-credit Grade B

    Product Management, Visión y Estrategia

    Offered by Universidad de Palermo

    ¿Te cuesta lograr que tu producto se destaque en un mercado competitivo? Este curso te da las herramientas para diseñar su estrategia, desde la visión inicial hasta el precio final. A lo largo de cuatro módulos vas a apr...

    $49.00
    listed price

Best Product Strategy Courses on Coursera compared

# Course Provider Offered by Price
1 Product Strategy and Roadmapping Coursera Microsoft $49.00 View →
2 Fundamentals of Product Strategy Coursera Coursera $49.00 View →
3 Product Strategy in the age of GenAI Coursera Coursera $49.00 View →
4 AI for Product Discovery & Strategy Coursera Scrum Alliance $49.00 View →
5 Product Development for Technical Managers Coursera University of Colorado Boulder $49.00 View →
6 Lean Product Portfolio Management Coursera University of Maryland, College Park $49.00 View →
7 Marketing Strategy: Consumer Insight to Positioning Coursera University of Illinois Urbana-Champaign $49.00 View →
8 New Product Development - develop your own new product Coursera Technion - Israel Institute of Technology $49.00 View →
9 Competitive Advantage and Market Positioning Strategies Coursera Sage Publications $49.00 View →
10 AI Product Manager Skills for Agile - AI Product Management Coursera Packt $49.00 View →
11 Marketing Strategy & Management Coursera Sage Publications $49.00 View →
12 Product Management Certification Coursera SkillUp $49.00 View →
13 The Business of Product Management I Coursera Advancing Women in Tech $99.00 View →
14 Agile for the Modern Product Manager Coursera Scrum Alliance $49.00 View →
15 Product Management, Visión y Estrategia Coursera Universidad de Palermo $49.00 View →

Prices shown are the provider's listed price when we last updated this page. Confirm on their site before enrolling.

What the prices here tell you

The 15 priced courses on this page run from $49.00 to $99.00, with the middle of the range around $49.00 — a spread of $50.00. The options are closely priced, so cost is unlikely to be your deciding factor. A higher price on this page usually reflects who is behind the course rather than how much material it contains, so it is worth opening two or three at different price points and comparing their syllabus before deciding.

Who is behind these courses

These courses come from Coursera. Everything on this page is sold on the one platform, so the buying experience is the same whichever you pick. 5 of these are produced by a named university or institution, including Scrum Alliance, University of Colorado Boulder and University of Maryland, College Park — which usually means a fixed syllabus and a recognised certificate, rather than an individual instructor’s own course.

Before you enrol

Open the provider’s own page and check three things this comparison cannot tell you: when the course was last updated, what the syllabus actually covers in its later sections, and what recent learners say. Prices shown here are the provider’s listed price when we last rebuilt this page on 18 September 2026 — they change often, and a promotion can move them substantially. We earn a commission if you enrol through our links, which costs you nothing and never affects the order courses appear in.

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