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15 Best Marketing Strategies Courses on Coursera

We compared 15 Marketing Strategies courses currently listed on Coursera, priced from $49.00 to $95.00. 10 come from a named university or institution, including University of Maryland, College Park, O.P. Jindal Global University and Yonsei University. They are ordered by our CourseAsk score, which is built from how thoroughly each course describes what it teaches, whether it comes from a named institution, and how it compares on price — not from star ratings, which our course data does not include.

Courses compared
15
Price range
$49.00 – $95.00
Providers
Coursera
Last updated
18 Sep 2026
How these 15 courses were chosen

Every course below is a real, currently listed course from Coursera, matched to "marketing strategies" by our catalog and ordered by our CourseAsk score. Courses whose own title names the topic rank above those only tagged with it.

The grade on each entry scores how much the provider publishes about the course before you pay — the length and detail of the description, whether it lists learning outcomes and objectives — and whether a named university or institution stands behind it. A is fully documented and institution-backed; E is little more than a title and a price. Courses with almost nothing published are left ungraded rather than marked down, because an unknown course and a poor one are not the same thing.

There are no star ratings on this page — the course feeds we license do not include them, and we would rather leave a column out than fill it with a number we cannot stand behind. What we do have is price: these range from $49.00 to $95.00, as listed by the provider when we last updated the page.

  1. 1
    Coursera MOOC / Non-credit Grade B Lowest price here

    Sports Marketing Strategies & Innovation

    Offered by Real Madrid Graduate School Universidad Europea

    This course examines how emerging technologies and evolving formats are transforming the landscape of sports marketing. Learners will gain insights into planning and executing marketing strategies for both local and glob...

    $49.00
    listed price
  2. 2
    Coursera MOOC / Non-credit Grade B

    Guerrilla Marketing Strategies for Business Growth

    Offered by EDUCBA

    Master guerrilla marketing strategies, creative campaign design, and unconventional promotional techniques to build powerful brand visibility without large advertising budgets. Learn how innovative marketing ideas can at...

    $49.00
    listed price
  3. 3
    Coursera MOOC / Non-credit Grade A University-backed

    The Cycle: Management of Successful Arts and Cultural Organizations

    Offered by University of Maryland, College Park

    What makes a successful arts and cultural organization? Led by DeVos Institute Chairman Michael M. Kaiser and President Brett Egan, this course will introduce you to a management theory called the Cycle which supports th...

    $49.00
    listed price
  4. 4
    Coursera MOOC / Non-credit Grade A University-backed

    Supervised Learning and Its Applications in Marketing

    Offered by O.P. Jindal Global University

    Welcome to the Supervised Learning and Its Applications in Marketing course! Supervised learning is the process of making an algorithm to learn to map an input to a particular output. Supervised learning algorithms can h...

    $49.00
    listed price
  5. 5
    Coursera MOOC / Non-credit Grade A University-backed

    Intro to International Marketing

    Offered by Yonsei University

    About this Course This course brings together two key subjects, International Marketing and Cross Industry Innovation. It will provide the basic foundations of international marketing and then explain how companies can g...

    $59.00
    listed price
  6. 6
    Coursera MOOC / Non-credit Grade A University-backed

    Introduction to Decision Science for Marketing

    Offered by O.P. Jindal Global University

    What if you could use customer data to make smarter marketing decisions, predict customer behaviour, and create more valuable customer relationships? Introduction to Decision Science for Marketing helps you move beyond o...

    $49.00
    listed price
  7. 7
    Coursera Certificate Grade A University-backed

    Foundations of Digital Marketing

    Offered by University of Maryland, College Park

    Embark on a transformative journey with the Foundations of Digital Marketing Specialization, designed to equip you with the essential skills and knowledge needed to excel in the digital marketing landscape. This comprehe...

    $49.00
    listed price
  8. 8
    Coursera Certificate Grade A University-backed

    Fundamentos do marketing digital e do e-commerce

    Offered by Google

    Este é o primeiro dos sete cursos do Certificado de Marketing Digital e E-commerce do Google, fornecerá a você as habilidades necessárias para se candidatar a vagas de iniciante nessas áreas de atuação. As pessoas que tr...

    $49.00
    listed price
  9. 9
    Coursera MOOC / Non-credit Grade A University-backed

    International Entertainment and Sports Marketing

    Offered by Yonsei University

    This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and entertainment. The growth in both industries have been f...

    $79.00
    listed price
  10. 10
    Coursera MOOC / Non-credit Grade A University-backed

    Viral Marketing and How to Craft Contagious Content

    Offered by University of Pennsylvania

    Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course ex...

    $95.00
    listed price
  11. 11
    Coursera MOOC / Non-credit Grade A University-backed

    Business English: Marketing and Sales

    Offered by Arizona State University

    If you work in marketing, sales, or advertising, you already know that effective communication is a requirement. This can be even more difficult when expressing your ideas in a persuasive manner in English. In this cours...

    $49.00
    listed price
  12. 12
    Coursera Certificate Grade A University-backed

    Social Media Marketing in Practice

    Offered by Digital Marketing Institute

    Welcome to the Digital Marketing Institute, the global standard in Digital Marketing certification. Over 4.6 billion people globally are using social media in 2022. This explosive growth, coupled with the speed of innova...

    $49.00
    listed price
  13. 13
    Coursera MOOC / Non-credit Grade A University-backed

    Designing Breakthrough Advertisements and Commercials

    Offered by University of Colorado Boulder

    Most advertisements are immediately ignored. Not because the message is wrong, but because no one notices them. In this specialization, you will study the history and creative craft behind advertisements that break throu...

    $49.00
    listed price
  14. 14
    Coursera MOOC / Non-credit Grade A University-backed

    Leadership Through Marketing

    Offered by Northwestern University

    The success of every organization depends on attracting and retaining customers. Although the marketing concepts for doing so are well established, digital technology has empowered customers, while producing massive amou...

    $79.00
    listed price
  15. 15
    Coursera MOOC / Non-credit Grade A University-backed

    Generative AI in Marketing

    Offered by University of Virginia Darden School Foundation

    Marketing is an important application of Generative AI to create personalized and targeted marketing campaigns to stay ahead of the competition. Customers expect more personalized and engaging experiences from brands. Th...

    $49.00
    listed price

Best Marketing Strategies Courses on Coursera compared

# Course Provider Offered by Price
1 Sports Marketing Strategies & Innovation Coursera Real Madrid Graduate School Universidad Europea $49.00 View →
2 Guerrilla Marketing Strategies for Business Growth Coursera EDUCBA $49.00 View →
3 The Cycle: Management of Successful Arts and Cultural Organizations Coursera University of Maryland, College Park $49.00 View →
4 Supervised Learning and Its Applications in Marketing Coursera O.P. Jindal Global University $49.00 View →
5 Intro to International Marketing Coursera Yonsei University $59.00 View →
6 Introduction to Decision Science for Marketing Coursera O.P. Jindal Global University $49.00 View →
7 Foundations of Digital Marketing Coursera University of Maryland, College Park $49.00 View →
8 Fundamentos do marketing digital e do e-commerce Coursera Google $49.00 View →
9 International Entertainment and Sports Marketing Coursera Yonsei University $79.00 View →
10 Viral Marketing and How to Craft Contagious Content Coursera University of Pennsylvania $95.00 View →
11 Business English: Marketing and Sales Coursera Arizona State University $49.00 View →
12 Social Media Marketing in Practice Coursera Digital Marketing Institute $49.00 View →
13 Designing Breakthrough Advertisements and Commercials Coursera University of Colorado Boulder $49.00 View →
14 Leadership Through Marketing Coursera Northwestern University $79.00 View →
15 Generative AI in Marketing Coursera University of Virginia Darden School Foundation $49.00 View →

Prices shown are the provider's listed price when we last updated this page. Confirm on their site before enrolling.

What the prices here tell you

The 15 priced courses on this page run from $49.00 to $95.00, with the middle of the range around $49.00 — a spread of $46.00. The options are closely priced, so cost is unlikely to be your deciding factor. A higher price on this page usually reflects who is behind the course rather than how much material it contains, so it is worth opening two or three at different price points and comparing their syllabus before deciding.

Who is behind these courses

These courses come from Coursera. Everything on this page is sold on the one platform, so the buying experience is the same whichever you pick. 10 of these are produced by a named university or institution, including University of Maryland, College Park, O.P. Jindal Global University and Yonsei University — which usually means a fixed syllabus and a recognised certificate, rather than an individual instructor’s own course.

Before you enrol

Open the provider’s own page and check three things this comparison cannot tell you: when the course was last updated, what the syllabus actually covers in its later sections, and what recent learners say. Prices shown here are the provider’s listed price when we last rebuilt this page on 18 September 2026 — they change often, and a promotion can move them substantially. We earn a commission if you enrol through our links, which costs you nothing and never affects the order courses appear in.

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