15 Best Marketing Courses on Coursera
We compared 15 Marketing courses currently listed on Coursera, priced from $49.00 to $79.00. 9 come from a named university or institution, including University of North Texas, Emory University and University of Illinois Urbana-Champaign. They are ordered by our CourseAsk score, which is built from how thoroughly each course describes what it teaches, whether it comes from a named institution, and how it compares on price — not from star ratings, which our course data does not include.
- Courses compared
- 15
- Price range
- $49.00 – $79.00
- Providers
- Coursera
- Last updated
- 18 Sep 2026
How these 15 courses were chosen
Every course below is a real, currently listed course from Coursera, matched to "marketing" by our catalog and ordered by our CourseAsk score. Courses whose own title names the topic rank above those only tagged with it.
The grade on each entry scores how much the provider publishes about the course before you pay — the length and detail of the description, whether it lists learning outcomes and objectives — and whether a named university or institution stands behind it. A is fully documented and institution-backed; E is little more than a title and a price. Courses with almost nothing published are left ungraded rather than marked down, because an unknown course and a poor one are not the same thing.
There are no star ratings on this page — the course feeds we license do not include them, and we would rather leave a column out than fill it with a number we cannot stand behind. What we do have is price: these range from $49.00 to $79.00, as listed by the provider when we last updated the page.
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1
Foundations of Marketing Practice for Non-Majors
Offered by University of North Texas
This course is an introductory survey of marketing terminology, concepts and practices from an applied perspective. Emphasis is on the activities performed by marketing managers to address real world marketing problems....
$49.00listed price -
2
Generative AI in Marketing
Offered by Emory University
Discover the transformative potential of Generative AI in the marketing landscape. This course offers an introduction to generative AI and explores its unique capabilities in the context of marketing. Learn to create com...
$49.00listed price -
3
AI for Marketing
Offered by Emory University
This specialization explores the transformative impact that AI will have on marketing by guiding learners through its applications across the customer journey. Participants will gain experience in leveraging AI to suppor...
$49.00listed price -
4
Mastering Business Essentials: Marketing
Offered by Emory University
Marketing is the lovely art and science of making it easy to buy. This has become a lot harder with global competition, glut of advertising, higher customer expectations, and overall rising quality of private label. Ther...
$79.00listed price -
5
Estrategia de marketing
Offered by IE Business School
¿Sueles escuchar la palabra "marketing " a diario, pero no estás seguro de lo que realmente significa o por qué una empresa lo necesita?, ¿Sabes que el marketing es importante para tu empresa, producto o servicio, pero n...
$49.00listed price -
6
Value Chain Management
Offered by University of Illinois Urbana-Champaign
The purpose of organizations is to produce and deliver goods and services of value to customers while generating a surplus for owners. Value chain management focuses on understanding what different customers value, measu...
$49.00listed price -
7
Musician’s Professional Toolbox: Your Portfolio Career
Offered by University of Colorado Boulder
Are you a musician with big dreams and a passion for creating music? Are you ready to take your musical career to the next level? If so, the “Musician’s Professional Toolbox” may be just what you need! In this specializa...
$49.00listed price -
8
Esports
Offered by University of California, Irvine
The Esports Management Specialization prepares students to turn a passion for gaming into a viable career. According to a market report by Newzoo, global esports revenues have reached $906 million in 2018, a year-on-year...
$49.00listed price -
9
Why Do Most Innovations Fail? - Jagdish Sheth
Offered by Kennesaw State University
Even when a new product reaches the market, it often fails — and sometimes the most technically superior innovations fall flat while inferior alternatives succeed. This course draws on decades of research into innovation...
$49.00listed price -
10
International Business
Offered by University of Colorado Boulder
The International Business specialization is for learners who would like a thorough understanding of international business concepts, tools, and applications. This knowledge can be employed to advance in your current wor...
$49.00listed price -
11
Transforming Your Company's Data Analytics
Offered by University of Maryland, College Park
This program helps see the dynamic capabilities of your organization. Using the fitness landscape model, we help managers see where they are in relation to other organizations and how to reconfigure their dynamic capabil...
$49.00listed price -
12
Launching Your Music Career
Offered by University of Colorado Boulder
Launching a career in music is an exhilarating and transformative journey that requires passion, dedication, and a strong commitment to artistic growth. This course is designed to equip musicians with the knowledge and s...
$49.00listed price -
13
Salesforce Basics
Offered by University of California, Irvine
This course introduces you to the powerful capabilities of Salesforce, a leading Customer Relationship Management (CRM) system. You will gain foundational knowledge of Salesforce components, enabling you to optimize busi...
$49.00listed price -
14
Educate Skills for Startups
Offered by Macquarie University
This entrepreneurship Specialization guides founders in developing and refining their startup ideas through expert-led sessions, each taught by a different industry specialist. Together, these experts bring thousands of...
$49.00listed price -
15
Business Foundations
Offered by University of Pennsylvania
In this Specialization, you’ll develop basic literacy in the language of business, which you can use to transition to a new career, start or improve your own small business, or apply to business school to continue your e...
$79.00listed price
Best Marketing Courses on Coursera compared
| # | Course | Provider | Offered by | Price | |
|---|---|---|---|---|---|
| 1 | Foundations of Marketing Practice for Non-Majors | Coursera | University of North Texas | $49.00 | View → |
| 2 | Generative AI in Marketing | Coursera | Emory University | $49.00 | View → |
| 3 | AI for Marketing | Coursera | Emory University | $49.00 | View → |
| 4 | Mastering Business Essentials: Marketing | Coursera | Emory University | $79.00 | View → |
| 5 | Estrategia de marketing | Coursera | IE Business School | $49.00 | View → |
| 6 | Value Chain Management | Coursera | University of Illinois Urbana-Champaign | $49.00 | View → |
| 7 | Musician’s Professional Toolbox: Your Portfolio Career | Coursera | University of Colorado Boulder | $49.00 | View → |
| 8 | Esports | Coursera | University of California, Irvine | $49.00 | View → |
| 9 | Why Do Most Innovations Fail? - Jagdish Sheth | Coursera | Kennesaw State University | $49.00 | View → |
| 10 | International Business | Coursera | University of Colorado Boulder | $49.00 | View → |
| 11 | Transforming Your Company's Data Analytics | Coursera | University of Maryland, College Park | $49.00 | View → |
| 12 | Launching Your Music Career | Coursera | University of Colorado Boulder | $49.00 | View → |
| 13 | Salesforce Basics | Coursera | University of California, Irvine | $49.00 | View → |
| 14 | Educate Skills for Startups | Coursera | Macquarie University | $49.00 | View → |
| 15 | Business Foundations | Coursera | University of Pennsylvania | $79.00 | View → |
Prices shown are the provider's listed price when we last updated this page. Confirm on their site before enrolling.
What the prices here tell you
The 15 priced courses on this page run from $49.00 to $79.00, with the middle of the range around $49.00 — a spread of $30.00. The options are closely priced, so cost is unlikely to be your deciding factor. A higher price on this page usually reflects who is behind the course rather than how much material it contains, so it is worth opening two or three at different price points and comparing their syllabus before deciding.
Who is behind these courses
These courses come from Coursera. Everything on this page is sold on the one platform, so the buying experience is the same whichever you pick. 9 of these are produced by a named university or institution, including University of North Texas, Emory University and University of Illinois Urbana-Champaign — which usually means a fixed syllabus and a recognised certificate, rather than an individual instructor’s own course.
Before you enrol
Open the provider’s own page and check three things this comparison cannot tell you: when the course was last updated, what the syllabus actually covers in its later sections, and what recent learners say. Prices shown here are the provider’s listed price when we last rebuilt this page on 18 September 2026 — they change often, and a promotion can move them substantially. We earn a commission if you enrol through our links, which costs you nothing and never affects the order courses appear in.