20 Best Digital Marketing MOOC / Non-credit Programs Online
Choosing a digital marketing MOOC can be challenging, especially when you want a course that matches your background and goals. On this page we compare twenty Coursera programmes that range from introductory overviews to specialised capstones, all priced between $49.00 and $79.00 at the time of writing. The selection includes offerings from IBM and the University of Illinois Urbana‑Champaign, as well as a number of broadly titled courses that do not list a specific university partner. These courses differ mainly in their focus and depth. Some provide a solid foundation in core concepts such as SEO, PPC and social media, while others explore data‑driven strategies, analytics or the application of generative AI. If you are looking for a concise, non‑credit programme that you can complete alongside work, the pricing and modular structure of these Coursera options make them a practical choice.
- Courses compared
- 20
- Price range
- $19.99 – $716.40
- Providers
- Coursera, edX, Udemy
- Last updated
- 18 Sep 2026
How these 20 courses were chosen
Every course below is a real, currently listed course from Coursera, edX, Udemy, matched to "Digital Marketing" by our catalog and ordered by our CourseAsk score. Courses whose own title names the topic rank above those only tagged with it.
The grade on each entry scores how much the provider publishes about the course before you pay — the length and detail of the description, whether it lists learning outcomes and objectives — and whether a named university or institution stands behind it. A is fully documented and institution-backed; E is little more than a title and a price. Courses with almost nothing published are left ungraded rather than marked down, because an unknown course and a poor one are not the same thing.
There are no star ratings on this page — the course feeds we license do not include them, and we would rather leave a column out than fill it with a number we cannot stand behind. What we do have is price: these range from $19.99 to $716.40, as listed by the provider when we last updated the page.
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1
Generative AI for Digital Marketing
Offered by IBM
Build hands-on generative AI (GenAI) skills to future-proof your digital marketing career! This specialization from IBM is specifically designed to give marketing managers, content creators, freelance writers, bloggers,...
$49.00listed price -
2
Data-Driven Digital Marketing & Analytics
Offered by University of Illinois Urbana-Champaign
In this Specialization, you’ll learn how to use data, technology, and analytics to make stronger digital marketing decisions—from understanding modern marketing systems to running analyses that guide strategy. You’ll beg...
$49.00listed price -
3
Digital Marketing Capstone
Offered by University of Illinois Urbana-Champaign
This four-week Capstone of the Digital Marketing Specialization is designed to help you apply the principles you have learned in the previous courses. This capstone course is designed to give you hands-on experience in e...
$79.00listed price -
4
Digital Marketing Foundations: Analyze & Apply Strategies
Offered by EDUCBA
Build a strong foundation in marketing while developing the knowledge to understand and apply modern digital marketing strategies. In this course, you will explore the evolution of marketing, core marketing concepts, mar...
$49.00listed price -
5
Advanced Digital Marketing: Engaging Through Multimedia
Offered by John Wiley & Sons
In today's digital landscape, the ability to craft engaging multimedia content is a key skill for any marketer. This course dives deep into advanced techniques that combine the power of blogs, images, video, and audio to...
$49.00listed price -
6
Introduction to Digital Marketing
Offered by IBM
According to Gartner, digital channels now represent nearly 80% of marketing budgets, creating high demand for skilled digital marketers and growth hackers. Whether you’re pursuing a marketing career or are a small busin...
$49.00listed price -
7
Digital Marketing: SEO, PPC & Social Media
Offered by EDUCBA
Learn how to combine SEO, PPC, and social media marketing to build powerful digital campaigns that drive traffic, engagement, and measurable results. This course provides a complete introduction to digital marketing, hel...
$49.00listed price -
8
Capstone Project: Digital Marketing and Growth Hacking
Offered by IBM
Get ready to demonstrate your digital marketing and growth hacking skills in this hands-on, real-world style capstone project. In this capstone, you’ll apply your skills to design and execute a complete digital marketing...
$49.00listed price -
9
Learn Digital Marketing: Strategy, Tools & Analytics
Offered by EDUCBA
Master digital marketing by learning how to plan, execute, and optimize campaigns across multiple online channels using real-world strategies and tools. This course provides a comprehensive introduction to digital market...
$49.00listed price -
10
Strategic Digital Marketing Channels - SEO & SEM
Offered by Simplilearn
This comprehensive Digital Marketing specialization equips you with the skills needed to excel in entry-level roles across digital marketing, e-commerce, and SEO. Through four in-depth modules, you'll learn to attract an...
$49.00listed price -
11
Digital Marketing
Offered by The University of Maryland, College Park
This Digital Marketing course covers essential strategies and tools for effectively promoting brands online. You'll explore various channels like social media, SEO, and content marketing, gaining practical insights into...
$716.40listed price -
12
Digital Marketing Analytics: Tools and Techniques.
Offered by The University of Maryland, College Park
Learn how to leverage leading tools and approaches to digital marketing data analysis. Dive into SEO and Paid search strategies, web analytics, online testing, machine learning and AI/Big Data applications to strengthen...
$199.00listed price -
13
Digital Marketing Strategy with Goldman Sachs 10,000 Women
Offered by Goldman Sachs
This elective course is an introduction to digital marketing, with a particular focus on social media campaigns. The course supplements the Goldman Sachs 10,000 Women course collection, designed for entrepreneurs ready t...
$49.00listed price -
14
Content Strategy, CMS & Digital Marketing Tools
Offered by EDUCBA
Master content marketing strategies, CMS tools, audience engagement techniques, and digital marketing technologies to create impactful content campaigns and improve marketing performance. Learn how businesses use structu...
$49.00listed price -
15
Intro to AI for Digital Marketing
Offered by Davidson College
Discover AI's role in marketing evolution, essential concepts, real-world applications, and effective strategies for leveraging AI in digital marketing.
$99.00listed price -
16
Digital Marketing Powered By AI for Beginners
Welcome to the AI Powered Digital Marketing Masterclass for Beginners, a complete and practical guide to mastering modern digital marketing using intelligent automation and AI based tools. This course is designed for stu...
$19.99listed price -
17
AI & Automation in Digital Marketing: 2026 Complete Guide
The marketing world is changing at record speed, and AI in Digital Marketing is no longer optional. It is the foundation of every high-performing marketing team, agency, and business. This course is a complete, practical...
$109.99listed price -
18
Digital Marketing Success: Proven Science and Design
Would you like to get more clicks, shares, retweets, comments, likes, fans, followers, and purchases via social media marketing and/or digital marketing?Then this course is for you.Perhaps you're a YouTuber who wants to...
$199.99listed price -
19
GenAI for Digital Marketing and Ecommerce Analysts
Offered by Coursera
In today's fast-paced e-commerce world, staying one step ahead is key to success. The "Gen AI for Digital Marketing and E-commerce Analyst" course is designed to equip digital marketers and e-commerce analysts with the k...
$49.00listed price -
20
Digital Marketing Fundamentals
Offered by The University of Edinburgh
The Digital Marketing Fundamentals course caters to professionals looking to enhance their understanding of online marketing strategies. It explores key concepts in digital marketing, helping learners develop skills to e...
$268.20listed price
Best Digital Marketing MOOC / Non-credit Programs Online compared
Prices shown are the provider's listed price when we last updated this page. Confirm on their site before enrolling.
What the prices here tell you
The 20 priced courses on this page run from $19.99 to $716.40, with the middle of the range around $49.00 — a spread of $696.41. That is a wide gap for one subject. A higher price on this page usually reflects who is behind the course rather than how much material it contains, so it is worth opening two or three at different price points and comparing their syllabus before deciding.
Who is behind these courses
These courses come from Coursera, edX and Udemy. The platforms differ in how they sell: some charge once per course, others expect a subscription, and the listed price is not always what you pay at checkout after a promotion. 5 of these are produced by a named university or institution, including IBM, University of Illinois Urbana-Champaign and The University of Maryland, College Park — which usually means a fixed syllabus and a recognised certificate, rather than an individual instructor’s own course.
Before you enrol
Open the provider’s own page and check three things this comparison cannot tell you: when the course was last updated, what the syllabus actually covers in its later sections, and what recent learners say. Prices shown here are the provider’s listed price when we last rebuilt this page on 18 September 2026 — they change often, and a promotion can move them substantially. We earn a commission if you enrol through our links, which costs you nothing and never affects the order courses appear in.