Bachelor of Arts Marketing

Marketers are managers, researchers, artists and communicators who seek to understand what people need and how to satisfy those needs in a profitable and valuable way. At Western Colorado University, we’ll prepare you for a wide range of careers including advertising, retail, government, and tech. You’ll learn how to analyze trends and changes in the marketplace, build a strong understanding of business best practices and gain real-world experience through internships. Through comprehensive coursework, you’ll become well-versed in brand strategy, consumer insights, analytics and how to work with different mediums like print, digital, social media and TV. The curriculum will also help you develop leadership and analytical skills to prepare you for a successful career working in the creative and collaborative field of marketing.

The Professional Selling Program provides students with skills and experience to launch a successful career in sales, while developing the sales leaders of tomorrow. The professional selling courses provide students with the necessary interpersonal communication, sales management and leadership skills to be successful in a sales career. All students receive personal mentoring from top industry sales experts and will represent Western in nationally recognized sales competitions.

A minimum of 63 credits is required, including the 21-credit Base Curriculum, the 15- credit Business Administration Nucleus

You need to complete 123 credit hours to successfully obtain this degree. Please check detail of study units at https://western.edu/program/marketing/

Behind most iconic brands is an excellent strategic marketer. From Fortune 500 companies to small startups and nonprofits, all businesses rely heavily on marketers to turn their target audiences into loyal customers.

You can join one of the following careers:

• Marketing Manager
• International Marketing Director