Marketing, B.S.

Marketing develops and tests product concepts, designs merchandising and promotional campaigns, creates and manages the relationship with the customer, collects and analyzes information about the marketplace and creates and carries out the sales plans that generate profit for the firm. Academic courses, therefore, undertake the analysis of buyer behavior, study integrated methods of marketing communications and closely consider the management and implementation of a wide range of marketing strategies and tactics.

The marketing department values and retains close ties with businesses and not-for-profits. For example, the department partnered with the Nielsen Company to bring Nielsen’s data and data analysis tools into several of the department's required and elective courses. Annually, the marketing department conducts a “live case-study” in which a business professional presents an actual marketing problem they faced (or are currently facing) and challenges the undergraduate marketing students to debate, discuss and help solve practical marketing problems. The department is also fully engaged in new forms of electronic commerce that incorporate social media and digital marketing. Current and new course offerings integrate traditional marketing with new non-traditional methods and techniques.

The faculty also supports students engaged in internships and provides other support and encouragement as they consider and pursue various career options. Students with multi-disciplinary interests desiring to keep a range of career options open may also find marketing a good fit. Students with interests in health care management, sports business, international business and entrepreneurship often do focused studies in the marketing area. Two active advisory boards, one consisting of experienced marketing leaders and the other recent alumni working in marketing and related fields, provide students access to a network of professionals.

All admission policies and requirements for domestic students apply to international students along with the following:

• You must demonstrate English Language proficiency.
• Proof of financial support must include:
  • A letter of financial support from the person(s) or sponsoring agency funding your time at Saint Louis University.
  • A letter from the sponsor's bank verifying that the funds are available and will be so for the duration of your study at the University.
• Academic records, in English translation, of students who have undertaken postsecondary studies outside the United States must include the courses taken and/or lectures attended, practical laboratory work, the maximum and minimum grades attainable, the grades earned or the results of all end-of-term examinations, and any honors or degrees received. WES and ECE transcripts are accepted.

You need to complete 120 credit hours to successfully obtain this degree. Please check detail of study units at https://catalog.slu.edu/colleges-schools/business/marketing/marketing-bs/

1. Graduates will be able to understand essential business concepts and how the various functional areas of business are related.
2. Graduates will be able to demonstrate knowledge of ethical concepts and corporate social responsibility and be able to evaluate business problems from multiple ethical perspectives.
3.  Graduates will be able to identify and structure business problems and propose actionable solutions to business problems and when applicable utilizing appropriate technology.
4.  Graduates will be able to demonstrate effective written communication.
5.  Graduates will be able to understand how cultures, politics, laws, ethics, and economies influence and impacts business and use tools and concepts to analyze and formulate an international business strategy.
6. Graduates will know essential marketing concepts (e.g. consumer decision-making process, marketing mix).
7. Graduates will be able to apply knowledge of marketing strategy (e.g. target market, marketing mix, planning and budgeting).
8. Graduates will be able to use information/data to make marketing decisions.

You can join one of the following careers:

• Marketing Manager
• International Marketing Director