Master’s programme Digital Business

The two-year master's programme in Digital Business takes a broad approach to the digitalisation that shapes society. It addresses the new challenges that digitalisation poses for companies and their employees with regard to business renewal and innovation, marketing and digital services.

Students gain knowledge in how to analyse the business opportunities that digitalization offers for both new and existing companies. In addition, the programme stimulates creative thinking around digitalisation, strategic change, business innovation and renewal.

The programme combines theoretical and real-world practical work, and has a multidisciplinary approach covering topics in business administration, informatics and business law.

The applicant must hold the minimum of a Bachelor’s degree (i.e the equivalent of 180 ECTS credits at an accredited university) with at least 90 ECTS credits in one (or a combination) of the following areas: business administration, economics, industrial engineering and management, or equivalent. At least 60 ECTS credits must be in business administration. Proof of English proficiency is required.

You need to complete 120 credit hours to successfully obtain this degree. Please check detail of study units at https://ju.se/dbmaster

After graduating, students may be interested in a range of jobs relating to digital transformation – as digital strategists or analysts for established companies, as consultants, or as entrepreneurs leveraging the opportunities of the digital economy.

The second year of studies includes an international internship course where students study online courses in parallel.

You can join one of the following careers:

• Digital Producer
• Digital Product Manager
• Digital Influencer
• Social Media Manager