Master's programme International Marketing

International Marketing is a programme that develops your ability to address contemporary marketing challenges, including digitalisation, globalisation, and the rapid rate of market change.

The programme has an emphasis on practice through course activities with corporate interaction combined with theoretical depth. During the year you will study topics ranging from the behaviour of consumers to the nature of the global economy. For example, you will become engaged in discussions about how consumers relate to and affect each other, how digital media influence planned communications, and how export is managed.

Courses focus on consumer behavior, market research, marketing communica­tions, international marketing and export, and globalisation of economic activity. The course contents mirror contempora­ry research and the situation companies experience right now.

All courses are given in English and the programme is open to students from around the world. This international atmosphere contributes to a broad per­spective of the issues discussed in class.

The applicant must hold the minimum of a Bachelor’s degree (i.e. the equivalent of 180 ECTS credits at an accredited university) with at least 90 ECTS credits in one (or a combination) of the following areas: business administration, economics, commerce, industrial engineering and management, or equivalent. At least 60 ECTS credits must be in business administration. Proof of English proficiency is required.

You need to complete 60 credit hours to successfully obtain this degree. Please check detail of study units at https://ju.se/prog/intmarmaster

The programme prepares you for an executive career in marketing, taking on positions such as marketing manager, export manager/consultant, or international account manager.

The programme also prepares students for doctoral research education.

You can join one of the following careers:

• International Marketing Director