Bachelor’s Programme Marketing and Market Analytics

The programme trains a new generation of highly qualified specialists in the field of marketing and market analytics. Marketing today is fundamentally different from what it was ten years ago. With the development of Internet technologies, social networks, mobile applications and new digital channels of communication with consumers have emerged. This Bachelor’s programme focuses on enhancing students’ analytical skills to enable them to make marketing decisions using statistical data and analytics. The curriculum addresses the challenges surrounding marketing decision-making and the role of marketing as part of a company’s strategy, with a focus on marketing analytics and digital marketing. The programme meets the needs of specialists on both the Russian and international labour markets.

The minimum requirements for admission in Bachelor’s Programme Marketing and Market Analytics at Higher School Of Economics for all applicants (Domestic or International) are:

• program specific academic requirment set by Higher School Of Economics.
• English Language OR any other language requirments as set by Higher School Of Economics as pre-requiste for admission in Bachelor’s Programme Marketing and Market Analytics.

Note: Please check the university website in the link below.

You need to complete credit hours to successfully obtain this degree. Please check detail of study units at https://www.hse.ru/en/ba/marketing/

You can join one of the following careers:

• Marketing Manager
• International Marketing Director
• Business Analytic Consultant
• Analyst