Coursera
Certificate
0
Pesquisa de Mercado e Estratégia de Marketing
About this course
Este Programa de Cursos Integrados tem como objetivo oferecer uma visão abrangente sobre os principais aspectos da pesquisa de mercado e como isso pode impactar a estratégia de marketing de uma organização. Ao final, você será capaz de planejar, executar, analisar e gerar resultados a partir da pesquisa de mercado.
C
59/100
CourseAsk score
- What the provider tells you
- 23/45
- Who stands behind it
- 20/35
- How complete the listing is
- 16/20
Scores how much the provider publishes and who stands behind it — not how well it is taught.
What you'll learn
- Plan and design a market research project
- Collect and manage primary and secondary data
- Analyze survey results using statistical methods
- Translate research findings into actionable marketing strategies
Course objectives
- Develop a comprehensive market research plan
- Execute data collection using appropriate tools
- Perform quantitative and qualitative analysis of market data
- Create reports that inform marketing decisions
Digital Marketing
#strategic planning
#market research
#data interpretation
#marketing strategy
#consumer behavior
#data analysis
#surveys
#focus groups
#campaign evaluation
#recommendations
#consumer insights
#survey design
#questionnaire development
#data collection
#statistical analysis
#segmentation
#positioning
#competitive analysis
#reporting
$49.00
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