Master of Marketing (MMart)

This internationally recognized degree will broaden and deepen your understanding of marketing and equip you with the academic, professional, and marketing skills to accelerate your career and differentiate yourself in the market. You will cover advanced marketing strategy, research, and analysis, as well as a range of options to allow you to specialize in your chosen field including Entrepreneurship, Branding, Consumer Behaviour, and Advertising.

The minimum requirements for admission in Master of Marketing (MMart) at University of Otago for all applicants (Domestic or International) are:

• program specific academic requirment set by University of Otago.
• English Language OR any other language requirments as set by University of Otago as pre-requiste for admission in Master of Marketing (MMart).

Note: Please check the university website in the link below.

The program of study consists of seven 20-point taught papers, together with a 40-point applied project or research project.

The program consists of three compulsory papers (20 points each):

• MART 460 Research Methods
• MART 461 Marketing Theory
• MART 462 Advanced Marketing Analysis

and four elective papers will be chosen from the list below (20 points each) (your electives must include at least two MART papers):

• BSNS 401 The Environment of Business and Economics
• ENTR 411 Introduction to Entrepreneurship
• ENTR 415 New Venture Strategy
• MANT 454 Global Management
• MART 448 Advanced Business Analytics
• MART 463 Food Marketing
• MART 464 Consumer Behaviour
• MART 465 Retailing
• MART 466 Digital Marketing
• MART 467 Tourism Marketing
• MART 468 Branding
• MART 469 Advertising Planning and Concept Development
• MART 470 Special Topic in Marketing

plus one of the following project papers (40 points each):

• MART 501 Applied Project
• MART 580 Research Project

You can join one of the following careers:

• Marketing Manager
• International Marketing Director