Bachelor of Business (Marketing)

The Bachelor of Business (Marketing) provides you with the knowledge and skills to successfully create and manage brands that win consumers’ hearts and minds using both traditional and new methods. You’ll discover how to identify consumers’ needs and wants, develop sound marketing plans and create marketing campaigns for real New Zealand organisations. You'll also learn how to create a social media plan and determine its effectiveness using Google Analytics.

This programme has been developed, and in some cases is being co-taught, with input from national and international business leaders. You’ll get the opportunity to create and present marketing campaigns for organisations as part of your course work; our students have previously conducted online advertising campaigns (Google AdWords and Facebook advertising) for numerous New Zealand businesses

For this programme, you will need the following:

1. 42 credits at NCEA Level 3 or higher including:

• 14 credits in two different approved subjects; and
• 14 credits from up to two subjects (approved or non-approved)

2. 8 credits at NCEA Level 2 or higher in English or Te Reo Maori (4 in reading, 4 in writing)

3. 14 credits in NCEA Level 1 or higher in Mathematics or Pangarau

4. Candidates who have English as a second language are required to have one or more of the following:

• Have achieved NCEA Level 3 and New Zealand University entrance
• Be able to provide evidence you satisfy our criteria for existing English proficiency
• Have achieved at least one English proficiency outcome in the last two years

You need to complete 360 credit hours to successfully obtain this degree. Please check detail of study units at https://www.unitec.ac.nz/career-and-study-options/marketing/bachelor-of-business-marketing

The aim of this course is to build on student’s knowledge of successful Business practices gained from Introduction to Professional Practice Part A. A theme running throughout the course is a focus on ethical business practices which acts as a foundation for later courses within the Bachelor degree programme. Throughout the course students will be expected to engage in individual and collaborative learning and assessment events. Students will continue to develop and refine their professional profile through the development of a portfolio of evidence. The course will enable students to continue to develop their digital, information and academic literacies for tertiary study.

You can join one of the following careers:

• Marketing Manager