BSc (Hons) Marketing

BSc (Hons) Marketing is a 3 years Bachelor program taught at Sunway University, . The program is offered in campus-based modes with full Time options. To successfully obtain BSc (Hons) Marketing from Sunway University you are required to complete credit hours. After completion of BSc (Hons) Marketing you will be able to further continue for advance studies or start career as Marketing Manager, International Marketing Director.

The minimum requirements for admission in BSc (Hons) Marketing at Sunway University for all applicants (Domestic or International) are:

• program specific academic requirment set by Sunway University.
• English Language OR any other language requirments as set by Sunway University as pre-requiste for admission in BSc (Hons) Marketing.

Note: Please check the university website in the link below.

STPM
Average C or CGPA 2.00 (minimum 2 Principals)

A-Level
Minimum 12 points (Minimum Grade D in at least 2 subjects)

Australian Matriculation
ATAR 55

Canadian Matriculation
55%

Monash University Foundation Year
55%

Sunway Foundation in Arts
CGPA 2.0

Sunway Foundation in Science Technology
CGPA 2.0

*Sunway Diploma
CAVG 50% or CGPA 2.0
* Students may obtain advanced standing if credit transfer requirements are met.

Unified Examination Certificate
Maximum 28 points from 5 subjects (all Grade Bs) and a Pass in Mathematics subject

International Baccalaureate
Completed with minimum 24 points (excluding bonus points)

Specific Requirements

Pass in Mathematics at SPM or its equivalent

Any other qualifications will be considered on a case-to-case basis

English Requirements

IELTS 6.0
PTE Academic 50 overall (minimum 46 in each skill)
MUET Band 4
SPM English B3 or B+
UEC English B4
O-Level English (1119) Credit
Sunway Intensive English Programme (IEP) Pass Level 4 with minimum 65%
ESL/English Satisfactory level in Pre-University programmes, where the medium of instruction is English

You need to complete credit hours to successfully obtain this degree. Please check detail of study units at https://university.sunway.edu.my/subs/bsc-marketing

This specialised degree is a dynamic programme encompassing the multifaceted components of marketing. Central to the programme design is a focus on understanding consumer behaviour as a driver of product design, distribution, communication, and pricing strategy. Through the study of specialised marketing fields such as branding, services, relationship and digital marketing, you will learn how to create value for both the firm and its customers.

You can join one of the following careers:

• Marketing Manager
• International Marketing Director