Bachelors of Marketing

What is the key to selling products and services? The role of marketing is to create mechanisms to sell these things. However, in today's markets, selling products and services is more than just selling. Marketing has evolved to the point that buyers perceive value in the cultural and artistic sense attached to products and services. The value is what fulfills our dreams. The Department seeks to research a new type of marketing for selling these types of dreams, which brings about happiness for everyone. What is it to dream, and what is real contentment? As a field of study, our aim is to systematize the mechanism behind the creation of such marketing and to establish "Aoyama Marketing" based on the concept of integrated marketing communication. A large number of brand shops, foreign companies and creative companies are concentrated in the vicinity of the Aoyama Campus, which is one of the most creative areas in the nation. This is an educational environment that is extremely well-suited for studying marketing while obtaining knowledge on the latest trends in culture, information and art.

The minimum requirements for admission in Bachelors of Marketing at Aoyama Gakuin University for all applicants (Domestic or International) are:

• program specific academic requirment set by Aoyama Gakuin University.
• English Language OR any other language requirments as set by Aoyama Gakuin University as pre-requiste for admission in Bachelors of Marketing.

Note: Please check the university website in the link below.

You need to complete 124 credit hours to successfully obtain this degree. Please check detail of study units at https://www.aoyama.ac.jp/en/academic/undergraduate/business/marketing.html

Students can freely select from Department Subjects, Aoyama Standard Subjects, Foreign Language Elective Subjects (take at least minimum credits required), as well as subjects offered by other colleges.

You can join one of the following careers:

• Marketing Manager
• International Marketing Director