BBS Marketing

If you want to develop core marketing skills and a thorough understanding of how the marketing function fits into a wider organisational context, then this is the degree for you. You will learn how to work with a wide range of existing and emerging marketing tools and channels, including digital media, search engine optimisation, social networking, and experiential marketing.

• This degree also helps you understand where, when, and how to spend your marketing budget to greatest effect; how to plan market research, develop strategic marketing plans, and create persuasive communications, while considering the needs of a multicultural, international business environment; and how marketing fits into the operations and strategy of a firm as a whole.
• Marketing students at Maynooth benefit from unmatched flexibility and choice. This degree offers you the opportunity to undertake specialist options in the subjects you enjoy so you can specialise your degree based on your own strengths and interests. You will also gain insights into Business as a whole, taking key modules in Management to complement your Marketing studies. Marketing is both profoundly local, selling to one customer, and global, selling to international markets. Our faculty are a blend of international and local industry experts who bring profound insights into the practicality and complexity of marketing.
• Additionally, you can avail of the opportunity to take a work placement in a multi-national or Irish firm for a year (subject to availability), an opportunity which provides you with practical business work experience that can enhance your employability following graduation, or complete a study year abroad, gaining insights into another culture.

Apply to the CAO by February 1st 2021. Late applications from mature students may be accepted after this date - consult the Undergraduate Studies website for updates. Application may not be made to the CAO after May 1st 2021. Mature students must complete the CAO section for mature applicants fully, indicating clearly past or current studies, and outlining educational goals and objectives. Applicants are assessed on the basis of the information provided on their CAO application form. All questions should be answered in full.

You need to complete 430 credit hours to successfully obtain this degree. Please check detail of study units at https://www.maynoothuniversity.ie/study-maynooth/undergraduate-studies/courses/bbs-marketing-mkt

• Some students may choose to complete a work placement or study abroad year between 2nd and final year and graduate after the 4th year
• A more strategic approach to the marketing function through your study of modules such as International Marketing, Social Media, Contemporary Issues in Marketing, Business Analytics, and Strategic Managemen

You can join one of the following careers:

• Marketing Manager

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