Bachelor of Business (Honours) Marketing

Marketing is the management processthrough which goods and services move from concept to the customer. It includes diverse disciplines such as:sales; public relations; brand design; customer psychology; market research; pricing; packaging and distribution. Marketing is practiced around the world in every type of organisation including multi-nationals, local enterprises, political parties, third-world charities, sporting organisations and small businesses. A marketing degree equips graduates with the skill set to pursue a variety of careers in marketing and business.

Students complete the first two years in general business. This gives them the opportunity to learn about the wider business context and to see where their area of interest lies. They then choose a specialist discipline at the end of Year 2 such as Marketing. Years 3 and 4 are then focussed on that specific discipline with a marketing related work placement undertaken during the second term of Year 3.

Leaving Certificate:

• 2H5 & 4O6/H7

Subjects required:

• English or Irish O6/H7
• Mathematics O6/H7

You need to complete credit hours to successfully obtain this degree. Please check detail of study units at https://www.itcarlow.ie/courses/type/undergraduate-cao-courses/sport-media-marketing-courses/cw908mkt.htm

Graduates who achieve a minimum second class honours degree are eligible to apply to a range of Masters and Post Graduate courses within Institute of Technology Carlow (e.g. MSc in Digital Marketing or Masters of Business) or those available in other institutions.

You can join one of the following careers:

• Marketing Manager
• International Marketing Director