Master of Science (MSc) Digital Marketing

This is an innovative programme with an integrated delivery from end‐to‐end covering a wide range of Digital Marketing topics. The programme aims to develop learners' knowledge of the theory and practice of Digital Marketing necessary for them to secure employment and perform at postgraduate level in the areas of ICT /Digital Marketing in a broad range of commercial, industrial and public sector environments. Graduates will have an in-depth knowledge of the practical and theoretical aspects of Digital Marketing. The programme enables and supports learners in developing critical analytical skills and developing skills in applying theoretical concepts to the practice of Digital Marketing.

The programme incorporates Personal & Professional Development (PPD) within modules to enhance the student’s employability, which will enable them to integrate seamlessly into an organisation by addressing skills such as leadership, self‐management and teamwork that are essential in the area of Digital Marketing. It also comprises a Research Methods integrated into the applied Digital Marketing modules, focusing on literature review, research technique, and their application to real life situations and data sets, how applied research and entrepreneurship are linked. These modules will inform the learner’s Dissertation, which requires the production of an artefact.

The minimum entry requirements for the MSc in Digital Marketing are:

A minimum Second Class Level 8 Honours Degree (2.2) in a cognate discipline from a recognised third level institution or,

An equivalent professional qualification such as MMII.

In addition, for applicants whose first language is not English and who have not undertaken their undergraduate degree through English the following is required:

The minimum requirement for a non-native English speaker is greater or equal to B2+ in the Common European Framework of Reference for Languages for admission. Non‐EU applicants, residents outside Ireland/EU, must apply directly to the International Admissions Office at DBS. Further details regarding Non‐EU learners can be found in the DBS Quality Assurance Handbook (QAH).

You need to complete credit hours to successfully obtain this degree. Please check detail of study units at https://www.dbs.ie/course/postgraduate/master-of-science-(msc)-digital-marketing

The Master of Science (MSc) in Digital Marketing is an academic programme informed by the clinical and academic experience of the lecturers. 

Assessment is approached creatively with a range of assessment strategies including essay writing, in-class presentation, graded group dissertation and examination. 

Instructions and guidelines for all assessment are clearly communicated to students.

You can join one of the following careers:

• Digital Product Manager
• Digital Designer
• Digital Influencer
• International Marketing Director