M.A. Marketing Management

Marketing is a great career path with diverse opportunities. With the IU Master of Arts in Marketing Management, you’ll gain an overview of the field and dive deeper into key areas. Modules in consumer behaviour, marketing research, social media marketing and more will transform your skills. A mix of theory and practical knowledge will sharpen your management expertise. You’ll learn to analyse marketing spend, use digital analytics, strengthen online presence, and fine tune search engine marketing. Start or boost your career in an industry that's in demand across the globe. With IU, you can study 100% online with digital learning materials and top quality support.

Academic Requirements:

• Completed undergraduate study from a public or officially recognized university/higher education institution (240 ECTS).
• Final grade of at least "Satisfactory" or grade C (as commonly used in the and Canada).

If you are lacking ECTS credits from your previous studies, you can demonstrate professional work experience for your online degree instead:

• To start a 60-ECTS MBA, you can “bridge” up to 60 ECTS by demonstrating 2 additional years of professional experience. This means you can access the One-Year programme already with 180 ECTS (if you prove one additional year of work experience) or 210 ECTS (if you can prove two additional years) from your previous studies.

Work Experience:

• At least one year of work experience before the start of the IU Master program (achieved after previous studies).

English Level:

• Proof of English skills
• If English is your native language or you graduated from an English-speaking school/university, you do not have to prove your English skills
• Speexx Certificate (complimentary when signing up with IU - free of charge)

Semester 1 – Modules

• International Marketing     
• Advanced Research Methods   
• International Consumer Behaviour     
• Applied Statistics     
• Applied Marketing Research     
• Online and Social Media Marketing
  

Semester 2 - Modules

• Seminar: Marketing Responsibility     
• Strategic Management   
• Advanced Marketing Controlling     
• Digital Business Models     
• Digital Analytics and Strategies     
• Seminar: Current Issues in Marketing
  

Semester 3 - Modules

• Marketing Project   
• Leadership     
• Elective A   
• Elective B
  

Semester 4 - Modules

• Master Thesis & Colloquium
  

60 ECTS:

Semester 1 - Modules

• International Marketing   
• Advanced Research Methods     
• International Consumer Behaviour     
• Applied Marketing Research     
• Online and Social Media Marketing  
• Seminar: Current Issues in Marketing
  

Semester 2 - Modules

• Digital Business Models    
• Electives A   
• Master Thesis & Colloquium   
  

IU has partnered with London South Bank University to give you the chance to turn your programme into a dual degree. When you choose this option, you'll graduate from IU with both a German degree and a British degree: a major advantage for international career prospects! No extra study courses or travelling required.

To avoid disappointment, students need to sign up for this offer within 4 weeks of enrolment, so don’t miss out!