10 Best Web Analytics Courses on Coursera
We compared 10 Web Analytics courses currently listed on Coursera, priced from $9.99 to $49.00. 1 comes from a named university or institution, including University of Michigan. They are ordered by our CourseAsk score, which is built from how thoroughly each course describes what it teaches, whether it comes from a named institution, and how it compares on price — not from star ratings, which our course data does not include.
- Courses compared
- 10
- Price range
- $9.99 – $49.00
- Providers
- Coursera
- Last updated
- 30 Aug 2026
How these 10 courses were chosen
Every course below is a real, currently listed course from Coursera, matched to "web analytics" by our catalog and ordered by our CourseAsk score. Courses whose own title names the topic rank above those only tagged with it.
The grade on each entry scores how much the provider publishes about the course before you pay — the length and detail of the description, whether it lists learning outcomes and objectives — and whether a named university or institution stands behind it. A is fully documented and institution-backed; E is little more than a title and a price. Courses with almost nothing published are left ungraded rather than marked down, because an unknown course and a poor one are not the same thing.
There are no star ratings on this page — the course feeds we license do not include them, and we would rather leave a column out than fill it with a number we cannot stand behind. What we do have is price: these range from $9.99 to $49.00, as listed by the provider when we last updated the page.
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1
Web Analytics and A/B Testing Basics
Offered by EDUCBA
Master the fundamentals of A/B Testing, Landing Page Optimization, and Website Conversion Strategies to improve user engagement and business growth. Learn how to analyze website performance, optimize webpage elements, an...
$49.00listed price -
2
Web Analytics & Reporting
Offered by Coursera
Transform raw web data into actionable marketing insights with this comprehensive specialization in web analytics and reporting. Through nine hands-on courses, you'll progress from basic Google Analytics navigation to ad...
$49.00listed price -
3
Web Analytics with Google Analytics Tools
Offered by EDUCBA
Master Google Analytics, website traffic analysis, and data-driven marketing strategies to understand user behavior and improve digital performance. Learn how businesses use modern web analytics tools to measure engageme...
$49.00listed price -
4
UX Research at Scale: Surveys, Analytics, Online Testing
Offered by University of Michigan
This UX course will provide an overview of survey methodology from the perspective of UX research. UX surveys typically focus on uncovering user needs, connecting needs to user characteristics, and gaining insight into u...
$49.00listed price -
5
Getting Started in Google Analytics
Offered by Coursera
In this project, you will learn how to connect your website to Google Analytics. You will be able to use Google Analytics to understand how your website is performing. You will become familiar with the Google Analytics i...
$9.99listed price -
6
Analytics: Uncover Web Traffic Secrets
Offered by Coursera
Did you know that 73% of marketers struggle to extract meaningful insights from their web analytics data, often missing critical opportunities hidden in plain sight? This Short Course was created to help digital marketin...
$49.00listed price -
7
Customer Intelligence
Offered by Microsoft
Discover how to transform scattered customer data into actionable intelligence using Customer Insights - Data and Customer Insights - Journeys. You'll learn to ingest data from CRM systems, web analytics platforms, marke...
$49.00listed price -
8
Email, Mobile and Content Marketing
Offered by EDUCBA
Build practical digital marketing skills to design campaigns, grow audiences, and measure performance with confidence. Master email marketing, mobile marketing, Google Analytics, and content marketing strategies for real...
$49.00listed price -
9
AI-Powered Marketing Analytics with Google Analytics 4 (GA4)
Offered by Board Infinity
This Specialization equips learners with the skills to measure, analyze, and optimize marketing performance using Google Analytics 4 (GA4) and AI-powered tools. You will learn to implement GA4 tracking with Google Tag Ma...
$49.00listed price -
10
Build Your Marketing Insights Google Analytics Foundations
Offered by Board Infinity
This comprehensive foundation course builds practical fluency in Google Analytics 4 (GA4) for modern marketers. It goes beyond interface navigation to develop structured thinking around event-based measurement, implement...
$49.00listed price
Best Web Analytics Courses on Coursera compared
| # | Course | Provider | Offered by | Price | |
|---|---|---|---|---|---|
| 1 | Web Analytics and A/B Testing Basics | Coursera | EDUCBA | $49.00 | View → |
| 2 | Web Analytics & Reporting | Coursera | Coursera | $49.00 | View → |
| 3 | Web Analytics with Google Analytics Tools | Coursera | EDUCBA | $49.00 | View → |
| 4 | UX Research at Scale: Surveys, Analytics, Online Testing | Coursera | University of Michigan | $49.00 | View → |
| 5 | Getting Started in Google Analytics | Coursera | Coursera | $9.99 | View → |
| 6 | Analytics: Uncover Web Traffic Secrets | Coursera | Coursera | $49.00 | View → |
| 7 | Customer Intelligence | Coursera | Microsoft | $49.00 | View → |
| 8 | Email, Mobile and Content Marketing | Coursera | EDUCBA | $49.00 | View → |
| 9 | AI-Powered Marketing Analytics with Google Analytics 4 (GA4) | Coursera | Board Infinity | $49.00 | View → |
| 10 | Build Your Marketing Insights Google Analytics Foundations | Coursera | Board Infinity | $49.00 | View → |
Prices shown are the provider's listed price when we last updated this page. Confirm on their site before enrolling.
What the prices here tell you
The 10 priced courses on this page run from $9.99 to $49.00, with the middle of the range around $49.00 — a spread of $39.01. The options are closely priced, so cost is unlikely to be your deciding factor. A higher price on this page usually reflects who is behind the course rather than how much material it contains, so it is worth opening two or three at different price points and comparing their syllabus before deciding.
Who is behind these courses
These courses come from Coursera. Everything on this page is sold on the one platform, so the buying experience is the same whichever you pick. 1 of these are produced by a named university or institution, including University of Michigan — which usually means a fixed syllabus and a recognised certificate, rather than an individual instructor’s own course.
Before you enrol
Open the provider’s own page and check three things this comparison cannot tell you: when the course was last updated, what the syllabus actually covers in its later sections, and what recent learners say. Prices shown here are the provider’s listed price when we last rebuilt this page on 30 August 2026 — they change often, and a promotion can move them substantially. We earn a commission if you enrol through our links, which costs you nothing and never affects the order courses appear in.