15 Best Social Media Marketing Courses on Coursera
We compared 15 Social Media Marketing courses currently listed on Coursera, priced from $9.99 to $49.00. 5 come from a named university or institution, including Google, Vanderbilt University and IBM. They are ordered by our CourseAsk score, which is built from how thoroughly each course describes what it teaches, whether it comes from a named institution, and how it compares on price — not from star ratings, which our course data does not include.
- Courses compared
- 15
- Price range
- $9.99 – $49.00
- Providers
- Coursera
- Last updated
- 30 Aug 2026
How these 15 courses were chosen
Every course below is a real, currently listed course from Coursera, matched to "social media marketing" by our catalog and ordered by our CourseAsk score. Courses whose own title names the topic rank above those only tagged with it.
The grade on each entry scores how much the provider publishes about the course before you pay — the length and detail of the description, whether it lists learning outcomes and objectives — and whether a named university or institution stands behind it. A is fully documented and institution-backed; E is little more than a title and a price. Courses with almost nothing published are left ungraded rather than marked down, because an unknown course and a poor one are not the same thing.
There are no star ratings on this page — the course feeds we license do not include them, and we would rather leave a column out than fill it with a number we cannot stand behind. What we do have is price: these range from $9.99 to $49.00, as listed by the provider when we last updated the page.
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1
Tactics, Ethics, and Future Trends in Social Media Marketing
Offered by Sage Publications
This course focuses on the tactical and ethical execution of social media marketing, emphasizing practical strategies that drive measurable outcomes. Learners explore influencer marketing, content creation, and brand adv...
$49.00listed price -
2
The Sage Handbook of Social Media Marketing
Offered by Sage Publications
This Specialization guides learners through the core domains of social media marketing. The first course introduces foundational concepts such as B2C strategies, cross-cultural influences, consumer culture in social netw...
$49.00listed price -
3
From Likes to Leads: Interact with Customers Online
Offered by Google
From Likes to Leads: Interact with Customers Online is the third of eight courses in the Google Digital Marketing & E-commerce Certificate. This course will help you develop social media marketing strategies. Social medi...
$49.00listed price -
4
GPT Vision: Seeing the World through Generative AI
Offered by Vanderbilt University
Imagine a world where your photos don't just capture memories, but also become intelligent assistants, helping you navigate and manage daily tasks. Welcome to "GPT Vision: Seeing the World Through Generative AI", a cours...
$49.00listed price -
5
Generative AI for Digital Marketing
Offered by IBM
Build hands-on generative AI (GenAI) skills to future-proof your digital marketing career! This specialization from IBM is specifically designed to give marketing managers, content creators, freelance writers, bloggers,...
$49.00listed price -
6
Twitter, LinkedIn, and YouTube Marketing
Offered by Digital Marketing Institute
Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. Y...
$49.00listed price -
7
Strategic Communication Campaigns
Offered by University of Colorado Boulder
Integrated communication campaigns are a critical tool in the marketing toolbox that target specific audiences across a blend of paid media, earned media, and social media . They can drive sales, increase client involvem...
$49.00listed price -
8
Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising
Offered by University of Colorado Boulder
This four-course specialization develops practical skills for planning, evaluating, and improving digital advertising across search, display, video, social, native, and programmatic channels. Learners connect business ob...
$49.00listed price -
9
Digitales Business Marketing mit Easil
Offered by Coursera
Nach Abschluss dieses Projekts wirst du gelernt haben Grafikdesignplattform Easil zu nutzen und individuelle Posts für Soziale Medien zu kreieren. Wir werden heute die kostenlose Easil Version zur Erstellung einer FAcebo...
$9.99listed price -
10
Bluesky Marketing - Grow With This Latest Social Media Site
Offered by Alex Genadinik
Bluesky is an emerging decentralized social media platform designed as an alternative to Twitter. With its user-centric approach, Bluesky offers exciting opportunities for businesses and creators to showcase and promote...
$49.00listed price -
11
How to find audience interests with Meta Business Suite
Offered by Coursera
Facebook has a new name, and with that new name also, a new platform for their businesses. Now, better known today as Meta has a new view of everything in the Business Suite, and we want to show you how the new tools wor...
$9.99listed price -
12
Digital Business Marketing with Easil
Offered by Coursera
By the end of this project, you will know how to use Easil to digitally promote and advertise your business on Social Media. You will have learned how to create a Facebook Ad and a Facebook Cover with help of Easil. We w...
$9.99listed price -
13
Introduction to Digital Marketing
Offered by IBM
According to Gartner, digital channels now represent nearly 80% of marketing budgets, creating high demand for skilled digital marketers and growth hackers. Whether you’re pursuing a marketing career or are a small busin...
$49.00listed price -
14
Digital Marketing & Social Media Ads
Offered by EDUCBA
Build job-ready social media marketing skills with hands-on training in content strategy, paid ads, analytics, and campaign optimization.Learn how to grow brand visibility, improve engagement, and drive measurable busine...
$49.00listed price -
15
Next-Gen Brand Management
Offered by Coursera
Transform your marketing career with modern brand management skills that combine traditional strategy with cutting-edge AI technology. This comprehensive program prepares you to build, manage, and scale brands in today's...
$49.00listed price
Best Social Media Marketing Courses on Coursera compared
Prices shown are the provider's listed price when we last updated this page. Confirm on their site before enrolling.
What the prices here tell you
The 15 priced courses on this page run from $9.99 to $49.00, with the middle of the range around $49.00 — a spread of $39.01. The options are closely priced, so cost is unlikely to be your deciding factor. A higher price on this page usually reflects who is behind the course rather than how much material it contains, so it is worth opening two or three at different price points and comparing their syllabus before deciding.
Who is behind these courses
These courses come from Coursera. Everything on this page is sold on the one platform, so the buying experience is the same whichever you pick. 5 of these are produced by a named university or institution, including Google, Vanderbilt University and IBM — which usually means a fixed syllabus and a recognised certificate, rather than an individual instructor’s own course.
Before you enrol
Open the provider’s own page and check three things this comparison cannot tell you: when the course was last updated, what the syllabus actually covers in its later sections, and what recent learners say. Prices shown here are the provider’s listed price when we last rebuilt this page on 30 August 2026 — they change often, and a promotion can move them substantially. We earn a commission if you enrol through our links, which costs you nothing and never affects the order courses appear in.