15 Best Pricing Strategy Courses on Coursera
We compared 15 Pricing Strategy courses currently listed on Coursera, priced from $49.00 to $79.00. 7 come from a named university or institution, including IE Business School, BCG & University of Virginia and Harvard Business School. They are ordered by our CourseAsk score, which is built from how thoroughly each course describes what it teaches, whether it comes from a named institution, and how it compares on price — not from star ratings, which our course data does not include.
- Courses compared
- 15
- Price range
- $49.00 – $79.00
- Providers
- Coursera
- Last updated
- 30 Aug 2026
How these 15 courses were chosen
Every course below is a real, currently listed course from Coursera, matched to "pricing strategy" by our catalog and ordered by our CourseAsk score. Courses whose own title names the topic rank above those only tagged with it.
The grade on each entry scores how much the provider publishes about the course before you pay — the length and detail of the description, whether it lists learning outcomes and objectives — and whether a named university or institution stands behind it. A is fully documented and institution-backed; E is little more than a title and a price. Courses with almost nothing published are left ungraded rather than marked down, because an unknown course and a poor one are not the same thing.
There are no star ratings on this page — the course feeds we license do not include them, and we would rather leave a column out than fill it with a number we cannot stand behind. What we do have is price: these range from $49.00 to $79.00, as listed by the provider when we last updated the page.
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1
Pricing Strategy
Offered by IE Business School
Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, techniques, and get to grips with the latest thinking on assessing and formulating pricing strategies. Analyze h...
$79.00listed price -
2
Market and Competition in Pricing Strategy
Offered by BCG & University of Virginia
If you haven’t considered what the competition is charging, you may not be maximizing your revenue. Spend time analyzing the market and you can influence price and improve margins. In this course, we'll show you how to i...
$79.00listed price -
3
Pricing Strategy Optimization
Offered by BCG & University of Virginia
In this Specialization, we show you techniques to increase price realization and maximize profits. Learn from Boston Consulting Group's global pricing experts and University of Virginia Darden School of Business faculty,...
$79.00listed price -
4
Cost and Economics in Pricing Strategy
Offered by BCG & University of Virginia
How much should you charge for your products and services? Traditionally, businesses have answered this question based on the cost to produce or provide their goods and services. This course shows you the economic factor...
$79.00listed price -
5
Deal Negotiation, Pricing Strategy & Stakeholder Mapping
Offered by Coursera
Most sales professionals know how to run a deal. Far fewer know how to prepare a defensible negotiation plan, anchor price without losing momentum, map the stakeholders who actually control a decision, or structure a dis...
$49.00listed price -
6
Introduction to Business Strategy
Offered by Harvard Business School
What drives sustainable competitive advantage in business? This specialization introduces a distinctive approach to business strategy centered on value creation and competitive advantage. Using Harvard Business School Pr...
$49.00listed price -
7
Creating Customer Value
Offered by Harvard Business School
Creating Customer Value explores how organizations build competitive advantage by increasing customer willingness to pay. Learners are introduced to Harvard Business School Professor Felix Oberholzer-Gee’s Value Stick fr...
$49.00listed price -
8
Marketing Channel Incentives
Offered by Emory University
This specialization is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship and business development....
$49.00listed price -
9
Making Money as a Freelancer
Offered by California Institute of the Arts
The second course in the Building Your Freelancing Career specialization is aimed at freelancers looking to integrate financial analysis and strategy into their business. Learners will discover and apply accounting best...
$49.00listed price -
10
Marketing Channel Strategy & B2B2C Routes to Market
Offered by Emory University
This specialization is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship and business development....
$49.00listed price -
11
Drug Commercialization
Offered by University of California San Diego
The University of California San Diego, Skaggs School of Pharmacy and Pharmaceutical Sciences Drug Commercialization course brings you lectures from both faculty and industry experts. With this course, recorded on campus...
$59.00listed price -
12
Marketing Strategy: Consumer Insight to Positioning
Offered by University of Illinois Urbana-Champaign
In this Specialization, you’ll learn how to turn consumer insight into a clear marketing strategy and competitive positioning. You’ll start by learning how marketing creates value and how buyer behavior informs decisions...
$49.00listed price -
13
Cost Accounting and Profit Optimization
Offered by EDUCBA
Master cost and management accounting skills to improve pricing, profit planning, cost control, and business performance. Learn CVP analysis, standard costing, variance analysis, inventory optimization, and leverage tech...
$49.00listed price -
14
Automate Surveys for Smart Market Insights
Offered by Coursera
This course builds specialized skills in sophisticated survey methodology and research workflow automation, designed for professionals looking to elevate their market research capabilities. You’ll move beyond basic surve...
$49.00listed price -
15
Retail Management and Supply Chain Strategy
Offered by EDUCBA
Build practical retail management skills for today’s fast-changing physical, digital, and omnichannel retail environments. Learn how retailers manage merchandising, inventory, pricing, supply chains, customer experience,...
$49.00listed price
Best Pricing Strategy Courses on Coursera compared
| # | Course | Provider | Offered by | Price | |
|---|---|---|---|---|---|
| 1 | Pricing Strategy | Coursera | IE Business School | $79.00 | View → |
| 2 | Market and Competition in Pricing Strategy | Coursera | BCG & University of Virginia | $79.00 | View → |
| 3 | Pricing Strategy Optimization | Coursera | BCG & University of Virginia | $79.00 | View → |
| 4 | Cost and Economics in Pricing Strategy | Coursera | BCG & University of Virginia | $79.00 | View → |
| 5 | Deal Negotiation, Pricing Strategy & Stakeholder Mapping | Coursera | Coursera | $49.00 | View → |
| 6 | Introduction to Business Strategy | Coursera | Harvard Business School | $49.00 | View → |
| 7 | Creating Customer Value | Coursera | Harvard Business School | $49.00 | View → |
| 8 | Marketing Channel Incentives | Coursera | Emory University | $49.00 | View → |
| 9 | Making Money as a Freelancer | Coursera | California Institute of the Arts | $49.00 | View → |
| 10 | Marketing Channel Strategy & B2B2C Routes to Market | Coursera | Emory University | $49.00 | View → |
| 11 | Drug Commercialization | Coursera | University of California San Diego | $59.00 | View → |
| 12 | Marketing Strategy: Consumer Insight to Positioning | Coursera | University of Illinois Urbana-Champaign | $49.00 | View → |
| 13 | Cost Accounting and Profit Optimization | Coursera | EDUCBA | $49.00 | View → |
| 14 | Automate Surveys for Smart Market Insights | Coursera | Coursera | $49.00 | View → |
| 15 | Retail Management and Supply Chain Strategy | Coursera | EDUCBA | $49.00 | View → |
Prices shown are the provider's listed price when we last updated this page. Confirm on their site before enrolling.
What the prices here tell you
The 15 priced courses on this page run from $49.00 to $79.00, with the middle of the range around $49.00 — a spread of $30.00. The options are closely priced, so cost is unlikely to be your deciding factor. A higher price on this page usually reflects who is behind the course rather than how much material it contains, so it is worth opening two or three at different price points and comparing their syllabus before deciding.
Who is behind these courses
These courses come from Coursera. Everything on this page is sold on the one platform, so the buying experience is the same whichever you pick. 7 of these are produced by a named university or institution, including IE Business School, BCG & University of Virginia and Harvard Business School — which usually means a fixed syllabus and a recognised certificate, rather than an individual instructor’s own course.
Before you enrol
Open the provider’s own page and check three things this comparison cannot tell you: when the course was last updated, what the syllabus actually covers in its later sections, and what recent learners say. Prices shown here are the provider’s listed price when we last rebuilt this page on 30 August 2026 — they change often, and a promotion can move them substantially. We earn a commission if you enrol through our links, which costs you nothing and never affects the order courses appear in.