15 Best Marketing Strategy Courses on Coursera
We compared 15 Marketing Strategy courses currently listed on Coursera, priced from $9.99 to $79.00. 5 come from a named university or institution, including University of Colorado Boulder, Digital Marketing Institute and University of Illinois Urbana-Champaign. They are ordered by our CourseAsk score, which is built from how thoroughly each course describes what it teaches, whether it comes from a named institution, and how it compares on price — not from star ratings, which our course data does not include.
- Courses compared
- 15
- Price range
- $9.99 – $79.00
- Providers
- Coursera
- Last updated
- 30 Aug 2026
How these 15 courses were chosen
Every course below is a real, currently listed course from Coursera, matched to "marketing strategy" by our catalog and ordered by our CourseAsk score. Courses whose own title names the topic rank above those only tagged with it.
The grade on each entry scores how much the provider publishes about the course before you pay — the length and detail of the description, whether it lists learning outcomes and objectives — and whether a named university or institution stands behind it. A is fully documented and institution-backed; E is little more than a title and a price. Courses with almost nothing published are left ungraded rather than marked down, because an unknown course and a poor one are not the same thing.
There are no star ratings on this page — the course feeds we license do not include them, and we would rather leave a column out than fill it with a number we cannot stand behind. What we do have is price: these range from $9.99 to $79.00, as listed by the provider when we last updated the page.
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1
Marketing Strategy for Engineers and Technologists
Offered by University of Colorado Boulder
As unbelievable as it might sound, 94% of Senior Corporate Executives admit that their companies fail to fully understand customer needs. Over 80% of tech startups collapse early, not because of weak engineering or cash...
$49.00listed price -
2
Planning a Digital Marketing Strategy
Offered by Digital Marketing Institute
Welcome to the Digital Marketing Institute, the global standard in Digital Marketing certification. This Specialization explores the foundational areas of Digital Marketing Strategy required to become a skilled digital s...
$49.00listed price -
3
Marketing Strategy: Consumer Insight to Positioning
Offered by University of Illinois Urbana-Champaign
In this Specialization, you’ll learn how to turn consumer insight into a clear marketing strategy and competitive positioning. You’ll start by learning how marketing creates value and how buyer behavior informs decisions...
$49.00listed price -
4
Marketing Strategy & Positioning
Offered by Coursera
Most marketing professionals can execute campaigns. Far fewer can define who a product is for, articulate why customers should choose it over alternatives, price it competitively, launch it with coordinated cross-functio...
$49.00listed price -
5
Marketing Strategy & Management
Offered by Sage Publications
This Specialization builds a structured pathway through marketing strategy and management, beginning with the purpose of marketing and the role it plays in business direction. The first course introduces marketing planni...
$49.00listed price -
6
Marketing Strategy Capstone Project
Offered by IE Business School
The Capstone Project will require you to take the knowledge you’ve acquired throughout this specialization and put it into practice. Each week is divided into the different components of the Marketing Strategy: Market An...
$79.00listed price -
7
Brand Management and Marketing Strategy
Offered by EDUCBA
Build powerful brands with practical skills in brand management, digital branding, brand equity, and marketing strategy. Learn how to position brands, influence customer perception, and create long-term business value in...
$49.00listed price -
8
Marketing Strategy and Consumer Behavior
Offered by Madecraft
Most marketing underperforms for the same reason: strategy built on assumptions instead of evidence. This Specialization gives you the frameworks to change that. Across three courses, you'll construct a complete, researc...
$49.00listed price -
9
Marketing Strategy
Offered by IE Business School
Do you hear the word “marketing” on a daily basis, but aren’t sure what marketing really is or why your business needs it? Do you know that marketing is important to your company, product, or service, but aren’t sure whe...
$49.00listed price -
10
Marketing Strategy for Entrepreneurs
Offered by 28DIGITAL
You live a hands-on life, and you intend to continue doing so! That is why I guess you already have checked where the QR-code (the logo) for this course leads to, right? And it is in this kind of setting that you prefer...
$49.00listed price -
11
Measure a Marketing Strategy using Facebook Insights
Offered by Coursera
By the end of this project, learners will have a better understanding of ways they can enhance their Facebook Marketing strategies, which will ultimately improve users' Facebook Insights. We will take an in-depth look at...
$9.99listed price -
12
The "Who" of the Marketing Strategy:Segmentation & Targeting
Offered by IE Business School
In this course, you will dive into the strategic marketing world. Learn to understand the market, meet consumer needs, craft and execute a clear marketing strategy, and drive profitability. Equip yourself with the skills...
$49.00listed price -
13
Selecting the Right Customer & Channel
Offered by University of Maryland, College Park
In a world where businesses have unprecedented access to customer data, the ability to manage and influence relationships effectively has become essential. This course explores how firms establish and nurture relationshi...
$49.00listed price -
14
Planned Giving
Offered by University of California, Davis
In this comprehensive overview of planned giving, you’ll gain an introduction to the basic terminology and concepts in the field as well as an overview of each planned giving vehicle. Learn to identify and assess prospec...
$79.00listed price -
15
Global Challenges in Business
Offered by University of Illinois Urbana-Champaign
This specialization prepares students for the global challenges that businesses face in the 21st century. The global marketplace now and in the future spans emerging markets, a world connected by social media, and rapid...
$49.00listed price
Best Marketing Strategy Courses on Coursera compared
| # | Course | Provider | Offered by | Price | |
|---|---|---|---|---|---|
| 1 | Marketing Strategy for Engineers and Technologists | Coursera | University of Colorado Boulder | $49.00 | View → |
| 2 | Planning a Digital Marketing Strategy | Coursera | Digital Marketing Institute | $49.00 | View → |
| 3 | Marketing Strategy: Consumer Insight to Positioning | Coursera | University of Illinois Urbana-Champaign | $49.00 | View → |
| 4 | Marketing Strategy & Positioning | Coursera | Coursera | $49.00 | View → |
| 5 | Marketing Strategy & Management | Coursera | Sage Publications | $49.00 | View → |
| 6 | Marketing Strategy Capstone Project | Coursera | IE Business School | $79.00 | View → |
| 7 | Brand Management and Marketing Strategy | Coursera | EDUCBA | $49.00 | View → |
| 8 | Marketing Strategy and Consumer Behavior | Coursera | Madecraft | $49.00 | View → |
| 9 | Marketing Strategy | Coursera | IE Business School | $49.00 | View → |
| 10 | Marketing Strategy for Entrepreneurs | Coursera | 28DIGITAL | $49.00 | View → |
| 11 | Measure a Marketing Strategy using Facebook Insights | Coursera | Coursera | $9.99 | View → |
| 12 | The "Who" of the Marketing Strategy:Segmentation & Targeting | Coursera | IE Business School | $49.00 | View → |
| 13 | Selecting the Right Customer & Channel | Coursera | University of Maryland, College Park | $49.00 | View → |
| 14 | Planned Giving | Coursera | University of California, Davis | $79.00 | View → |
| 15 | Global Challenges in Business | Coursera | University of Illinois Urbana-Champaign | $49.00 | View → |
Prices shown are the provider's listed price when we last updated this page. Confirm on their site before enrolling.
What the prices here tell you
The 15 priced courses on this page run from $9.99 to $79.00, with the middle of the range around $49.00 — a spread of $69.01. The options are closely priced, so cost is unlikely to be your deciding factor. A higher price on this page usually reflects who is behind the course rather than how much material it contains, so it is worth opening two or three at different price points and comparing their syllabus before deciding.
Who is behind these courses
These courses come from Coursera. Everything on this page is sold on the one platform, so the buying experience is the same whichever you pick. 5 of these are produced by a named university or institution, including University of Colorado Boulder, Digital Marketing Institute and University of Illinois Urbana-Champaign — which usually means a fixed syllabus and a recognised certificate, rather than an individual instructor’s own course.
Before you enrol
Open the provider’s own page and check three things this comparison cannot tell you: when the course was last updated, what the syllabus actually covers in its later sections, and what recent learners say. Prices shown here are the provider’s listed price when we last rebuilt this page on 30 August 2026 — they change often, and a promotion can move them substantially. We earn a commission if you enrol through our links, which costs you nothing and never affects the order courses appear in.