15 Best Marketing Analytics Courses on Coursera
We compared 15 Marketing Analytics courses currently listed on Coursera, priced from $9.99 to $79.00. 8 come from a named university or institution, including Emory University, Macquarie University and University of Virginia. They are ordered by our CourseAsk score, which is built from how thoroughly each course describes what it teaches, whether it comes from a named institution, and how it compares on price — not from star ratings, which our course data does not include.
- Courses compared
- 15
- Price range
- $9.99 – $79.00
- Providers
- Coursera
- Last updated
- 30 Aug 2026
How these 15 courses were chosen
Every course below is a real, currently listed course from Coursera, matched to "marketing analytics" by our catalog and ordered by our CourseAsk score. Courses whose own title names the topic rank above those only tagged with it.
The grade on each entry scores how much the provider publishes about the course before you pay — the length and detail of the description, whether it lists learning outcomes and objectives — and whether a named university or institution stands behind it. A is fully documented and institution-backed; E is little more than a title and a price. Courses with almost nothing published are left ungraded rather than marked down, because an unknown course and a poor one are not the same thing.
There are no star ratings on this page — the course feeds we license do not include them, and we would rather leave a column out than fill it with a number we cannot stand behind. What we do have is price: these range from $9.99 to $79.00, as listed by the provider when we last updated the page.
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1
Foundations of Marketing Analytics
Offered by Emory University
In this specialization you will learn how to: • Find, extract, organize and describe data to support business decisions • Identify, quantify and interpret relationships between variables • Derive customer insights from y...
$49.00listed price -
2
Marketing analytics: Know your customers
Offered by Macquarie University
Are your customers at the centre of your organisation’s strategy? An understanding of marketing analytics, the core component of this course, is crucial to serving your customers well. Through structured learning activit...
$69.00listed price -
3
Marketing Analytics
Offered by University of Virginia
Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketer...
$79.00listed price -
4
Create a Custom Marketing Analytics Dashboard in Data Studio
Offered by Coursera
Google Data Studio is a powerful tool that turns data into reports that easy decision-making tools that lead to better business outcomes. Google Data Studio is easy to use, free and works seamlessly with dozens of applic...
$9.99listed price -
5
AI Marketing Analytics
Offered by Coursera
Advance your marketing analytics skills by learning to transform raw campaign data into reliable insights, executive-ready dashboards, and data-backed optimization strategies. In this advanced certificate, you'll build t...
$49.00listed price -
6
Marketing Analytics with Meta
Offered by Meta
This course explores Meta Marketing Analytics Tools. You'll learn how to create ads using Meta Ads Manager, utilize Meta experiments, optimize ads through A/B testing, integrate data from campaigns and perform an analysi...
$49.00listed price -
7
AI-Powered Brand Strategy & Marketing Analytics
Offered by Board Infinity
Build the ability to design, measure, and optimize brand strategy using AI and data-driven insights. In this capstone course, you’ll learn how to combine creative brand thinking with analytics, predictive models, and rea...
$49.00listed price -
8
AI-Powered Marketing Analytics with Google Analytics 4 (GA4)
Offered by Board Infinity
This Specialization equips learners with the skills to measure, analyze, and optimize marketing performance using Google Analytics 4 (GA4) and AI-powered tools. You will learn to implement GA4 tracking with Google Tag Ma...
$49.00listed price -
9
Advanced Digital Marketing
Offered by University of Maryland, College Park
Digital marketing is fast becoming the dominant tool in marketers’ toolboxes. While “out of home” marketing and mass communication continue to make-up a large part of a company’s marketing budget, the digital components...
$49.00listed price -
10
Business Analytics
Offered by University of Pennsylvania
This Specialization provides an introduction to big data analytics for all business professionals, including those with no prior analytics experience. You’ll learn how data analysts describe, predict, and inform business...
$79.00listed price -
11
Digital Marketing Capstone
Offered by University of Illinois Urbana-Champaign
This four-week Capstone of the Digital Marketing Specialization is designed to help you apply the principles you have learned in the previous courses. This capstone course is designed to give you hands-on experience in e...
$79.00listed price -
12
Data Science for Marketing
Offered by University of Colorado System
This specialization is designed for marketing professionals aiming to harness the power of data science. Across four comprehensive courses, learners will learn about modern marketing data analytics, regression modeling,...
$49.00listed price -
13
Foundations of Digital Marketing
Offered by University of Maryland, College Park
Embark on a transformative journey with the Foundations of Digital Marketing Specialization, designed to equip you with the essential skills and knowledge needed to excel in the digital marketing landscape. This comprehe...
$49.00listed price -
14
Data-Driven Digital Marketing & Analytics
Offered by University of Illinois Urbana-Champaign
In this Specialization, you’ll learn how to use data, technology, and analytics to make stronger digital marketing decisions—from understanding modern marketing systems to running analyses that guide strategy. You’ll beg...
$49.00listed price -
15
Machine Learning for Marketing
Offered by O.P. Jindal Global University
Understand the structure and techniques used in Machine Learning, Text Mining, and Decision Science for Marketing. Explore the fascinating world of Machine Learning and its transformative applications in marketing. Expla...
$49.00listed price
Best Marketing Analytics Courses on Coursera compared
| # | Course | Provider | Offered by | Price | |
|---|---|---|---|---|---|
| 1 | Foundations of Marketing Analytics | Coursera | Emory University | $49.00 | View → |
| 2 | Marketing analytics: Know your customers | Coursera | Macquarie University | $69.00 | View → |
| 3 | Marketing Analytics | Coursera | University of Virginia | $79.00 | View → |
| 4 | Create a Custom Marketing Analytics Dashboard in Data Studio | Coursera | Coursera | $9.99 | View → |
| 5 | AI Marketing Analytics | Coursera | Coursera | $49.00 | View → |
| 6 | Marketing Analytics with Meta | Coursera | Meta | $49.00 | View → |
| 7 | AI-Powered Brand Strategy & Marketing Analytics | Coursera | Board Infinity | $49.00 | View → |
| 8 | AI-Powered Marketing Analytics with Google Analytics 4 (GA4) | Coursera | Board Infinity | $49.00 | View → |
| 9 | Advanced Digital Marketing | Coursera | University of Maryland, College Park | $49.00 | View → |
| 10 | Business Analytics | Coursera | University of Pennsylvania | $79.00 | View → |
| 11 | Digital Marketing Capstone | Coursera | University of Illinois Urbana-Champaign | $79.00 | View → |
| 12 | Data Science for Marketing | Coursera | University of Colorado System | $49.00 | View → |
| 13 | Foundations of Digital Marketing | Coursera | University of Maryland, College Park | $49.00 | View → |
| 14 | Data-Driven Digital Marketing & Analytics | Coursera | University of Illinois Urbana-Champaign | $49.00 | View → |
| 15 | Machine Learning for Marketing | Coursera | O.P. Jindal Global University | $49.00 | View → |
Prices shown are the provider's listed price when we last updated this page. Confirm on their site before enrolling.
What the prices here tell you
The 15 priced courses on this page run from $9.99 to $79.00, with the middle of the range around $49.00 — a spread of $69.01. The options are closely priced, so cost is unlikely to be your deciding factor. A higher price on this page usually reflects who is behind the course rather than how much material it contains, so it is worth opening two or three at different price points and comparing their syllabus before deciding.
Who is behind these courses
These courses come from Coursera. Everything on this page is sold on the one platform, so the buying experience is the same whichever you pick. 8 of these are produced by a named university or institution, including Emory University, Macquarie University and University of Virginia — which usually means a fixed syllabus and a recognised certificate, rather than an individual instructor’s own course.
Before you enrol
Open the provider’s own page and check three things this comparison cannot tell you: when the course was last updated, what the syllabus actually covers in its later sections, and what recent learners say. Prices shown here are the provider’s listed price when we last rebuilt this page on 30 August 2026 — they change often, and a promotion can move them substantially. We earn a commission if you enrol through our links, which costs you nothing and never affects the order courses appear in.