15 Best Market Analysis Courses on Coursera
We compared 15 Market Analysis courses currently listed on Coursera, priced from $49.00 to $79.00. 9 come from a named university or institution, including Vanderbilt University, Scrum Alliance and University of Maryland, College Park. They are ordered by our CourseAsk score, which is built from how thoroughly each course describes what it teaches, whether it comes from a named institution, and how it compares on price — not from star ratings, which our course data does not include.
- Courses compared
- 15
- Price range
- $49.00 – $79.00
- Providers
- Coursera
- Last updated
- 5 Sep 2026
How these 15 courses were chosen
Every course below is a real, currently listed course from Coursera, matched to "market analysis" by our catalog and ordered by our CourseAsk score. Courses whose own title names the topic rank above those only tagged with it.
The grade on each entry scores how much the provider publishes about the course before you pay — the length and detail of the description, whether it lists learning outcomes and objectives — and whether a named university or institution stands behind it. A is fully documented and institution-backed; E is little more than a title and a price. Courses with almost nothing published are left ungraded rather than marked down, because an unknown course and a poor one are not the same thing.
There are no star ratings on this page — the course feeds we license do not include them, and we would rather leave a column out than fill it with a number we cannot stand behind. What we do have is price: these range from $49.00 to $79.00, as listed by the provider when we last updated the page.
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1
Market Analysis and Trend Forecasting with Data
Offered by Coursera
You will gain the applied data skills needed to turn multiple evidence streams into defensible forecasts and prioritized market recommendations. This course covers data assembly, cleaning, and harmonization for time-seri...
$49.00listed price -
2
Generative AI Deep Research: Strategic AI Edge for Leaders
Offered by Vanderbilt University
Transform Your Decision-Making with AI Deep Research. While your competitors spend weeks gathering information through traditional research methods, you'll master cutting-edge agentic AI tools that conduct comprehensive,...
$49.00listed price -
3
AI for Product Discovery & Strategy
Offered by Scrum Alliance
In this course, learners will develop the ability to use AI as a strategic partner in product discovery and planning. They will learn how to apply AI to understand customers, analyze markets, and inform product strategy,...
$49.00listed price -
4
Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship
Offered by University of Maryland, College Park
Successful ventures rarely begin with a business plan. They begin with an opportunity. In this course from the University of Maryland, you'll learn how entrepreneurs identify opportunities, evaluate uncertainty, analyze...
$49.00listed price -
5
Legal Tech & Startups
Offered by IE
LegalTech is the reaction to the disruption that technology is having across all sectors of the economy. Considering that the legal sector is one of the most resistant to change, due to its conservative nature, we can se...
$49.00listed price -
6
Quantitative Research
Offered by University of California, Davis
In this course, you will obtain some insights about marketing to help determine whether there is an opportunity that actually exists in the marketplace and whether it is valuable and actionable for your organization or c...
$49.00listed price -
7
Innovation: From Creativity to Entrepreneurship
Offered by University of Illinois Urbana-Champaign
In a world characterized by volatility, uncertainty, complexity, and ambiguity, leaders require robust innovation skills. Thinking flexibly and developing an entrepreneurial mindset are critical to thriving in uncertain...
$49.00listed price -
8
Strategic Technology Management
Offered by University of Illinois Urbana-Champaign
The success of modern companies depends critically on their manager’s ability to generate strategic innovationwhich leverages technological and market changes. A key part of the equation is delivering new products that d...
$79.00listed price -
9
The Theory of the Firm
Offered by University of Illinois Urbana-Champaign
In this course, we will begin covering the theory of the firm. Economists call this "The Economics of the Lemonade Stand." And that title makes perfect sense, since the concepts we cover can be used by anyone, from someo...
$49.00listed price -
10
Product Development for Technical Managers
Offered by University of Colorado Boulder
In this specialization, learners explore the processes used by successful companies to develop products customers want to buy. They begin by examining product strategy and how companies decide which types of products bus...
$49.00listed price -
11
Managerial Economics and Business Analysis
Offered by University of Illinois Urbana-Champaign
In the exceedingly fast-paced business world, growing business demands a clear grasp of how a firm obtains a competitive advantage in its operations, how the business cycle and monetary policies impact the firm’s ability...
$49.00listed price -
12
Marketing Strategy for Engineers and Technologists
Offered by University of Colorado Boulder
As unbelievable as it might sound, 94% of Senior Corporate Executives admit that their companies fail to fully understand customer needs. Over 80% of tech startups collapse early, not because of weak engineering or cash...
$49.00listed price -
13
From Idea to Startup
Offered by Technion - Israel Institute of Technology
How do you implement ideas? This course provides practical proven tools for transforming an idea into a product or service that creates value for others. As students acquire these tools, they learn how to tell bad ideas...
$79.00listed price -
14
Healthcare Marketplace
Offered by University of Minnesota
The first course, Healthcare Marketplace Overview, covers all of the major sub-sectors of the healthcare industry including the physician, hospital, insurer and medical technology markets, including a historical perspect...
$49.00listed price -
15
Surviving Disruptive Technologies (On Demand)
Offered by University of Maryland, College Park
The purpose of this course is to help individuals and organizations survive when confronted with disruptive technologies that threaten their current way of life. We will look at a general model of survival and use it to...
$49.00listed price
Best Market Analysis Courses on Coursera compared
| # | Course | Provider | Offered by | Price | |
|---|---|---|---|---|---|
| 1 | Market Analysis and Trend Forecasting with Data | Coursera | Coursera | $49.00 | View → |
| 2 | Generative AI Deep Research: Strategic AI Edge for Leaders | Coursera | Vanderbilt University | $49.00 | View → |
| 3 | AI for Product Discovery & Strategy | Coursera | Scrum Alliance | $49.00 | View → |
| 4 | Developing Innovative Ideas for New Companies: The First Step in Entre... | Coursera | University of Maryland, College Park | $49.00 | View → |
| 5 | Legal Tech & Startups | Coursera | IE | $49.00 | View → |
| 6 | Quantitative Research | Coursera | University of California, Davis | $49.00 | View → |
| 7 | Innovation: From Creativity to Entrepreneurship | Coursera | University of Illinois Urbana-Champaign | $49.00 | View → |
| 8 | Strategic Technology Management | Coursera | University of Illinois Urbana-Champaign | $79.00 | View → |
| 9 | The Theory of the Firm | Coursera | University of Illinois Urbana-Champaign | $49.00 | View → |
| 10 | Product Development for Technical Managers | Coursera | University of Colorado Boulder | $49.00 | View → |
| 11 | Managerial Economics and Business Analysis | Coursera | University of Illinois Urbana-Champaign | $49.00 | View → |
| 12 | Marketing Strategy for Engineers and Technologists | Coursera | University of Colorado Boulder | $49.00 | View → |
| 13 | From Idea to Startup | Coursera | Technion - Israel Institute of Technology | $79.00 | View → |
| 14 | Healthcare Marketplace | Coursera | University of Minnesota | $49.00 | View → |
| 15 | Surviving Disruptive Technologies (On Demand) | Coursera | University of Maryland, College Park | $49.00 | View → |
Prices shown are the provider's listed price when we last updated this page. Confirm on their site before enrolling.
What the prices here tell you
The 15 priced courses on this page run from $49.00 to $79.00, with the middle of the range around $49.00 — a spread of $30.00. The options are closely priced, so cost is unlikely to be your deciding factor. A higher price on this page usually reflects who is behind the course rather than how much material it contains, so it is worth opening two or three at different price points and comparing their syllabus before deciding.
Who is behind these courses
These courses come from Coursera. Everything on this page is sold on the one platform, so the buying experience is the same whichever you pick. 9 of these are produced by a named university or institution, including Vanderbilt University, Scrum Alliance and University of Maryland, College Park — which usually means a fixed syllabus and a recognised certificate, rather than an individual instructor’s own course.
Before you enrol
Open the provider’s own page and check three things this comparison cannot tell you: when the course was last updated, what the syllabus actually covers in its later sections, and what recent learners say. Prices shown here are the provider’s listed price when we last rebuilt this page on 5 September 2026 — they change often, and a promotion can move them substantially. We earn a commission if you enrol through our links, which costs you nothing and never affects the order courses appear in.