15 Best Google Ads Courses on Coursera
We compared 15 Google Ads courses currently listed on Coursera, priced from $9.99 to $49.00. 14 of them teach the subject directly and 1 are built around a certification exam. They are ordered by our CourseAsk score, which is built from how thoroughly each course describes what it teaches, whether it comes from a named institution, and how it compares on price — not from star ratings, which our course data does not include.
- Courses compared
- 15
- Price range
- $9.99 – $49.00
- Providers
- Coursera
- Last updated
- 30 Aug 2026
How these 15 courses were chosen
Every course below is a real, currently listed course from Coursera, matched to "google ads" by our catalog and ordered by our CourseAsk score. Courses whose own title names the topic rank above those only tagged with it.
There are no star ratings on this page — the course feeds we license do not include them, and we would rather leave a column out than fill it with a number we cannot stand behind. What we do have is price: these range from $9.99 to $49.00, as listed by the provider when we last updated the page.
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1
Google Ads for Beginners
Offered by Coursera
In this three-hour project-based course, you will learn how to get started with Google Search Ads and create campaigns designed to reach prospective customers. Using Google Ads, Google’s online advertising platform, you...
$9.99listed price -
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2
Coursera CertificateOptimize Ads with Google Ads & Quality Scores
Offered by Coursera
Ready to transform your paid advertising results? This Short Course empowers digital marketers to master the fundamentals of Google Ads campaign execution and optimization. This Short Course was created to help digital m...
$49.00listed price -
3
Google Ads Search Certification Preparation
Offered by Aptly
In this course, you will prepare for the Google Ads Certification exam. You will review the key concepts covered in this Search Advertising with Google Specialization, including how to create and manage and effective sea...
$49.00listed price -
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4
Coursera MOOC / Non-creditOptimize Campaigns: Research, Refine, and Report Savings
Offered by Coursera
Transform your paid search campaigns from budget-draining to profit-generating with strategic keyword research and data-driven optimization measurement. This course empowers digital marketers to master the essential skil...
$49.00listed price -
5
Coursera MOOC / Non-creditOptimize Campaigns: Boost Your AI Visibility
Offered by Coursera
Modern marketing teams juggle multiple platforms—HubSpot, Meta Ads, and Google Ads—while striving to make every dollar count. In this course, learners explore how to design and optimize AI-driven omnichannel campaigns th...
$49.00listed price -
6
Coursera MOOC / Non-creditAdvanced Google Analytics 4: Optimization and Attribution
Offered by Board Infinity
Learn how to optimize marketing performance using Google Analytics 4 (GA4), Google Ads, Looker Studio, and BigQuery in this advanced analytics course. This hands-on training helps marketers automate insights, analyse att...
$49.00listed price -
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7
Coursera MOOC / Non-creditBehavioral Marketing
Offered by Simplilearn
This comprehensive course provides a strong foundation in behavioral marketing and modern digital strategies to drive business growth. You’ll start by learning the fundamentals of behavioral marketing, understanding how...
$49.00listed price -
8
Coursera CertificateLaunch & Optimize Multi-Channel Ad Campaigns
Offered by Coursera
Ready to turn scattered advertising efforts into a coordinated campaign machine? This Short Course was created to help digital marketing professionals accomplish measurable, multi-platform advertising success. By complet...
$49.00listed price -
9
Coursera CertificateOnline Marketing: Social Media, Ads & E-commerce Certificate
Offered by SkillUp
Want to turn clicks into customers with the strategies top brands use to dominate digital ads, social media, and e-commerce? This program equips aspiring digital marketers, entrepreneurs, small business owners, social me...
$49.00listed price -
10
Coursera CertificateFull Digital Marketing
Offered by LearnKartS
Step into the future of digital excellence with the Full Digital Marketing Specialization — a complete 11-course journey that transforms you into a data-driven marketing expert. From SEO, Google Ads, and social media mar...
$49.00listed price -
11
Coursera CertificateDigital Campaign Management & Optimization
Offered by Coursera
Transform your digital marketing capabilities from basic campaign execution to sophisticated multi-channel optimization with this comprehensive specialization in campaign management and performance measurement. This prog...
$49.00listed price -
12
Coursera CertificateSearch Advertising with Google
Offered by Aptly
In this program, you will learn the capabilities and benefits of Google Ads. You will learn how to set up, implement, and measure a search advertising campaign using tools and features available within Google Ads. You wi...
$49.00listed price -
13
Coursera CertificateMarketing Project & Campaign Management
Offered by Coursera
Marketing campaigns fail not because of bad ideas, but because of poor planning, mismanaged files, scattered advertising efforts, and presentations that fail to connect data to decisions. This program gives you the opera...
$49.00listed price -
14
Coursera MOOC / Non-creditGoogle Tag Manager : Advanced Tracking & Analytics
Offered by LearnKartS
In the fast-paced world of digital marketing, every click, scroll, and action is a weapon — and data is your secret advantage. With this Google Tag Manager Course, you will be a pro at the science of accurate tracking an...
$49.00listed price -
15
Coursera CertificateMulti-Platform Digital Ads Mastery: 11 Platforms
Offered by LearnKartS
ThisMulti-Platform Digital Ads Mastery gives you a complete, practical pathway to mastering performance advertising across Google, Facebook, Microsoft, LinkedIn, TikTok, X, Pinterest, Quora, Reddit,ShareChat, and Snapcha...
$49.00listed price
Best Google Ads Courses on Coursera compared
Prices shown are the provider's listed price when we last updated this page. Confirm on their site before enrolling.
What the prices here tell you
The 15 priced courses on this page run from $9.99 to $49.00, with the middle of the range around $49.00 — a spread of $39.01. The options are closely priced, so cost is unlikely to be your deciding factor. A higher price on this page usually reflects who is behind the course rather than how much material it contains, so it is worth opening two or three at different price points and comparing their syllabus before deciding.
Who is behind these courses
These courses come from Coursera. Everything on this page is sold on the one platform, so the buying experience is the same whichever you pick.
Courses versus exam preparation
1 of the entries here are built around a certification exam rather than teaching Google Ads from scratch. They are the right choice only if you already know the material and want to pass a specific exam; if you are starting out, pick one of the taught courses first and come back to exam preparation afterwards.
Before you enrol
Open the provider’s own page and check three things this comparison cannot tell you: when the course was last updated, what the syllabus actually covers in its later sections, and what recent learners say. Prices shown here are the provider’s listed price when we last rebuilt this page on 30 August 2026 — they change often, and a promotion can move them substantially. We earn a commission if you enrol through our links, which costs you nothing and never affects the order courses appear in.